About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise, we help technology vendors, solution providers, and IT leaders drive meaningful business outcomes through marketing, events, and consulting services.

About the Opportunity

We are building a remote freelance bench to support consulting delivery across our Agency team. This is a project-based opportunity for experienced practitioners who can be brought in as work scales, based on client demand and project needs. This is not a strategy only role. You will be working within established frameworks and templates and will not be building the approach from scratch. We are looking for individuals who can step in quickly, take direction, and produce high quality, client ready outputs without heavy oversight.

Areas of Focus

This work spans several core areas. You may align strongly to one or more:

• Alliance Marketing Consultant: partner program development, ecosystem alignment, joint value creation
• Partner GTM Strategist: go to market motion design, partner activation, route to market planning
• B2B Tech Marketing Consultant: messaging, campaign development, and activation planning within tech environments
• Consulting / Enablement Specialist: workshop support, content development, and translating strategy into actionable outputs

What You’ll Be Doing

• Supporting pre and post workshop execution (inputs, synthesis, outputs)
• Conducting market and ecosystem research, persona development, and GTM motion mapping
• Building foundational GTM artifacts (messaging frameworks, activation plans)
• Developing slides and supporting campaign and activation handoffs

What We’re Looking For

• 5+ years of experience in alliance marketing, partner GTM, B2B tech marketing, or consulting/enablement
• Familiarity with technology partner ecosystems (cloud, infrastructure, SaaS)
• Proven ability to turn ambiguous inputs into structured, client ready deliverables
• Strong executor mindset with a focus on producing deliverables, not facilitating strategy
• Strong attention to detail and ability to operate within defined processes
• Ability to work independently and deliver against tight timelines
• Prior freelance or contract experience preferred

What Success Looks Like

• Delivers polished, client ready outputs with minimal revision
• Ramps quickly and meets deadlines consistently
• Proactively identifies gaps and drives work forward
• Integrates effectively into existing workflows and delivery models

What This Role Is and Isn’t

This is a fit if you:

• Prefer hands on execution over high level strategy
• Can plug into an existing process and deliver quickly
• Are comfortable working independently with clear direction

This is likely not a fit if you:

• Focus primarily on strategy without executing deliverables
• Require significant ramp time or ongoing direction
• Prefer to define the approach rather than execute within one

Interested in Joining the Freelance Bench?

Submit an application and answer a few screening questions so we can better understand where you’re strongest. We’ll be in touch if there’s alignment and a potential fit for upcoming work.