About the Company:
ProFarm is an agricultural technology company on a mission to improve the food we eat in a way that benefits the grower, the consumer, and the entire industry. Headquartered in Davis, California, with a global footprint spanning Michigan to Finland, we deliver field-proven, biological solutions for pest management and plant health. By bridging the gap between sustainability and profitability, ProFarm helps modern growers optimize crop yields while protecting the planet. Learn more and join our mission at ProFarm.com.
Job Overview:
The Global Product Lead (GPL) is responsible for the end-to-end global strategy, lifecycle management, and commercial success of UBP products across regions. This role will have a strong emphasis on late-stage R&D, development, and launch readiness, ensuring that scientific, regulatory, and commercial decisions are tightly integrated to deliver a differentiated, globally viable product. This role sits at the intersection of R&D, regulatory, marketing, and regional commercial teams, ensuring a cohesive global vision while enabling strong local execution.
Key Responsibilities
Global Product Strategy & Lifecycle Management
- Own the global product vision, value proposition, and positioning across crops, geographies, and customer segments
- Lead product lifecycle strategy from development through launch, optimization, and eventual phase-out
- Define global target product profiles (TPPs), use patterns, and stewardship principles
- Ensure alignment between regulatory, product strategy, portfolio priorities, and corporate objectives
Launch Excellence & Commercial Enablement
- Lead global launch planning, including market sequencing, pricing frameworks, and positioning
- Partner with Marketing to develop global marketing strategy, claims architecture, and core messaging
- Partner with regions to adapt global strategy into locally relevant commercial plans
- Support major customer engagements and key opinion leader interactions as needed
Cross-Functional Leadership
- Serve as the global integrator across R&D, regulatory, supply chain, manufacturing, stewardship, and commercial teams
- Partner with regulatory teams to align global registration strategy with commercial priorities
- Collaborate with R&D and Regulatory to guide formulation, label expansion, and pipeline opportunities
- Work with marketing and supply chain to ensure accurate demand forecasting
Market & Competitive Intelligence
- Track global market trends, competitive landscape, and evolving customer needs
- Translate agronomic, regulatory, and market insights into actionable product strategies
- Identify opportunities for differentiation, extensions, and geographic expansion
Financial & Performance Management
- Monitor product performance versus targets and recommend corrective actions
- Support portfolio investment decisions with data-driven insights
Qualifications
Required
- Bachelor’s degree in agronomy, plant science, chemistry, biology, or related field
- 8–12+ years of experience in biostimulants, agriculture, or life sciences
- Proven experience in global product management, marketing, or portfolio leadership
- Strong understanding of crop biostimulant markets, growers, and value chains
- Demonstrated ability to lead cross-functional, multicultural teams without direct authority
- Excellent strategic thinking, communication, and stakeholder management skills
Preferred
- Advanced degree (MS, PhD, MBA)
- Experience with global product launches and lifecycle management
- Familiarity with regulatory processes across major agricultural regions
- Experience across chemical and/or biological crop biostimulant products
Key Competencies
- Strategic & systems thinking
- Global mindset with local sensitivity
- Commercial acumen and financial literacy
- Influence without authority
- Data-driven decision making
- Strong storytelling and executive presence