About Programa

Programa is a fast-growing venture-backed startup building the operating system for the design industry. Founded in 2020 out of Melbourne, Australia, our platform is purpose-built for interior designers and architects, replacing spreadsheets, PDFs, platform-switching, and scattered approvals with live tools that support every stage of a project.

Working across two verticals, Programa bridges designers and project stakeholders to centralise the entire conversation around design delivery. Studios use it to manage specifications, schedules, project tasks, and client communication - all in one place. It’s how the design industry moves faster, with more clarity and less chaos.

About the Role

We’re looking for an experienced Marketing Operations Manager to support our Marketing, Sales and Customer Experience teams in modernising and maintaining our tech-stack and systems to support both product-led growth and sales-led verticals.

Responsibilities

• Own the marketing tech stack, including CDP, CRM, marketing automation and analytics tools, ensuring tools provide clear, intuitive and properly contextualised and actionable information
• Ensure all clean, relevant data automatically flows through to relevant external channels (eg. use SQL to connect Snowflake to Facebook Audiences via Segment)
• Set up and optimise the infrastructure for sales and marketing automation
• Evaluate, implement and integrate new technologies to improve workflows and performance
• Improving sales and marketing attribution capabilities
• Build robust, data-rich, unified User & Account data for use by internal team members and AI implementation
• Manage data hygiene, segmentation, and synchronisation between systems
• Build and optimise processes for campaign planning, execution and reporting
• Support lead management workflows, including scoring, routing and nurturing
• Ensure accurate tracking and attribution across all channels and touch-points
• Develop dashboards and reports to track KPIs, pipeline conversion and ROI
• Analyse marketing performance and deliver actionable insights to stakeholders
• Partner with cross-functional stakeholders to forecast and measure impact
• Identify and implement ways to improve efficiency and scale marketing operations
• Develop documentation, training and best practices for the marketing team
• Champion data driven decision making and marketing excellence
• Automate admin-related tasks, freeing up the team to focus on other work
• Lead seamless migrations from existing systems

Experience

• 3-5+ years in marketing tech and operations
• Proven experience in using SQL to query data
• Experience in Segment or equivalent CDP tools
• Experienced in the unique challenges of B2B software sales, marketing and customer support for SMB customers
• Proven experience leading the implementation of CRMs, data warehouses, ad channel data and more in organisations with complex requirements
• Strong background in customer data platforms (Segment) and warehouses (Snowflake) for unifying customer data, building robust audience segments, and ensuring activation across multiple marketing channels and systems.
• Previous experience working with Stripe data
• Up to date on the latest strategies, tools and materially impactful AI implementations
• Excellent cross-functional communication skills

Bonus Experience

• Experience unifying content from various CMS, customer support and video platforms