About Us 

Twelvenote, a sister agency to Lippe Taylor, is a healthcare-first marketing and communications firm on a mission to drive impact through insight, creativity, and cultural relevance. We partner with leading pharma, biotech, and health-tech clients to translate science into storytelling that sparks action. We believe healthcare communications should be just as powerful, resonant, and engaging as any other category — and we work hard to make that a reality.

Role Overview 

We’re seeking a Senior Vice President, Client Experience – Healthcare to lead strategic, creative, and operational excellence for a top 10 pharma company. This role requires extensive launch brand experience, deep knowledge of the Rx and biotech space, and a strong understanding of regulatory systems like Veeva Vault PromoMats and MLR review processes.

You’ll drive integrated strategy and execution for brands throughout the lifecycle, with a focus on pre-launch, launch, and post-launch planning. You will also help shape culture-driving campaigns, including partnerships with major sports and entertainment entities, ambassadors, and influencers — ensuring all work is both bold and compliant.

Key Responsibilities:

Strategic Client Leadership

·        Serve as senior client partner for pharma and biotech brands at all stages of commercialization, with a particular focus on launch readiness and execution.

·        Lead go-to-market strategy for Rx product launches, aligning with medical, regulatory, and commercial teams to ensure strategic and compliant positioning.

·        Provide high-level counsel on patient, HCP, caregiver, and advocacy engagement, therapeutic area education, and integrated channel strategy.

·        Lead agencies and client teams through regulatory approval processes, including hands-on Veeva Vault PromoMats experience and deep comfort with MLR navigation.

·        Ensure brand alignment across every phase of launch — from disease awareness and unbranded campaigns to branded rollout and beyond.

Campaign & Experience Execution

·        Shape and oversee PESO communications programming, with an emphasis on earned-led programming knowledge and experience.

·        Lead high-profile experiential and cultural partnerships (e.g., celebrity ambassador programs, sports league collaborations), ensuring all creative activations meet regulatory and brand standards.

·        Pharma compliant event activation experience is required.

·        Act as creative and strategic lead for launch campaigns, ensuring a cross-functional, insight-first approach to content, media, and engagement.

Account & Business Management

·        Drive fiduciary excellence on the account — including revenue forecasting, margin, staffing, and scope discipline — maximizing client resources and program impact.

Team Leadership & Culture

·        Build, manage, and inspire high-performing, cross-functional teams; foster a culture of collaboration, excellence, inclusion, and accountability.

·        Provide mentorship and career development for team members at all levels.

·        Model exceptional client service, strategic thinking, and calm leadership under pressure.

Measurement, Optimization & Innovation

·        Oversee measurement strategies to prove brand launch impact, engagement, and ROI through both qualitative and quantitative KPIs.

·        Consistently bring new thinking to clients — including use of digital tools, AI, partnerships, and media innovations within regulatory frameworks.

·        Serve as a thought leader within the agency, offering POVs on healthcare trends, regulatory shifts, and best practices for launch success.

Qualifications: 

·        15+ years in healthcare marketing or communications (agency required), with at least 5 years leading launch campaigns for pharmaceutical or biotech brands.

·        Proven expertise in Rx product launches, including launch planning, campaign execution, and lifecycle strategy across multiple therapeutic areas.

·        Direct, hands-on experience with Veeva Vault PromoMats and the end-to-end MLR process, with the ability to guide teams through compliant development cycles.