About Propellic

At Propellic, we're not just a marketing agency, we're the transformation catalyst in the travel and tourism industry. Since 2014, our mission has been to increase diversity in thought through the power of travel. Specializing in SEO and Paid Media, we aim to inspire 1 billion trips, becoming an industry leader in digital marketing for travel brands.

About the Role

Location: Remote (Austin-based preferred, but open to global talent)

We’re looking for a deeply curious, technically savvy, and relentlessly innovative AI Visibility Optimization Expert (aka Generative Engine Optimization Specialist) to lead the charge on a new frontier: optimizing brand visibility in AI search environments like ChatGPT, Google Gemini, Perplexity, and Claude. This is not traditional SEO — this is about shaping how generative AI finds, understands, and recommends your brand when humans ask real questions.

You’ll be responsible for developing and iterating our methodology for AI search visibility from scratch. If you're the kind of person who runs prompts in ChatGPT just to reverse-engineer its citation patterns or tests how Perplexity responds to different content formats — we want to talk.

What You'll Do

• Invent and iterate our AI visibility methodology — design experiments to understand how AI models retrieve and rank content, then turn findings into a repeatable playbook

• Analyze how leading LLMs source and surface information, identifying opportunities to influence inclusion, ranking, and citation in generative results.

• Optimize structured content for retrieval by generative engines: including schema markup, FAQ patterns, internal linking, and AI-friendly semantic chunking.

• Ensure our brand and client content is present in high-authority public datasets, knowledge graphs, and other citation sources LLMs depend on.

• Track emerging features and ranking behavior across platforms like Google SGE, ChatGPT, Perplexity, Bing Copilot, Claude, and others.

• Run regular visibility audits across major AI surfaces and produce tactical recommendations for improvement.
• Collaborate closely with SEO, content, and dev teams to implement changes that support both traditional search and AI-driven search experiences.

What We're Looking For

• Proven experience in SEO, LLM research, or AI search optimization — but we’re flexible on titles if you can demonstrate results.
• Deep understanding of how LLMs retrieve, cite, and rank content (RAG, embeddings, token limits, prompt design, etc.).
• Working knowledge of technical SEO fundamentals: HTML, schema markup, content structure, crawlability, site architecture.
• Familiarity with semantic SEO tools (Surfer, InLinks, MarketMuse, etc.) and standard SEO platforms (Search Console, Ahrefs, Semrush).
• Bonus: experience with prompt engineering, knowledge graphs, or vector search.
• Highly self-directed — you thrive in ambiguity, create clarity from complexity, and test new hypotheses weekly.
• Clear communicator — capable of translating AI search behavior into actionable next steps for content and dev teams.

Why This Role

• You’ll be defining the future of search — and helping companies stay visible in a zero-click, AI-generated world.
• You’ll have room to experiment, iterate, and lead — not just follow SEO checklists.
• You’ll join a forward-thinking digital agency (Propellic) that lives at the intersection of travel, tech, and performance.
• You’ll be a pioneer in a space where most companies are still sleeping — giving you a real chance to own a category.

Why Propellic

At Propellic, we don’t just keep up with change — we design for it. As a digital agency specializing in travel and tourism, we’ve helped destinations and experience brands grow through cutting-edge SEO and performance strategies. But the search landscape is shifting fast — and we’re not content to sit on the sidelines while AI reshapes how people discover the world.

We believe:

• Visibility is no longer just about rankings — it’s about retrieval.
• AI-assisted search will fundamentally change how brands connect with people.
• The smartest minds will find opportunity in ambiguity and invent new playbooks.

At Propellic, you’ll be part of a curious, collaborative, and fast-moving team that values deep thinking, experimentation, and bold execution. You’ll have the freedom to test ideas, the support to scale them, and the opportunity to define an entirely new discipline.

We’re not hiring for yesterday’s SEO. We’re building what’s next.

What We Offer:

• 🏠 Remote work flexibility in a global team environment.
• 🩺 Partially-covered medical, dental, vision benefits, and a generous 401k match.
• 📚 Continuous learning opportunities, including industry conferences.
• 💡 A creative and strategic role with a focus on client partnerships, not sales.
• 🚀 A chance to be a part of a company shaping the future of travel through marketing.

Work Environment Requirements:

• 🌐 As a remote-first company, enjoy the flexibility to work from anywhere.
• 💻 Must be proficient with modern technology and virtual collaboration tools.
• 🛠️ Reasonable accommodations available for qualified individuals with disabilities.

Commitment to Diversity:

• 🌈 Propellic is dedicated to creating a diverse and inclusive environment. All qualified applicants will receive equal consideration regardless of background or identity.

Application Process:

• Initial screening interview
• Career history interview
• Project
• Reference interviews