[About StudioXID] 

ProtoPie is the easiest interactive prototyping tool for all digital products. Designers can turn their UI/UX design ideas into highly interactive prototypes for mobile, desktop, web, all the way to IoT and beyond. They can explore, validate, and test design solutions and ideas by creating very realistic, production-like prototypes without code and without the help of engineers.

ProtoPie is widely used by various companies all over the world across many industries, e.g., Google, Microsoft, Meta, Nintendo, BMW, Samsung, Tencent, Reddit, Bytedance, and Disney. Plus, ProtoPie won no.1 Advanced Prototyping tool in the UX Tools 2022 Design Tools Survey.

[ Growth Marketing Manager]

Growth Marketing Manager (China)

Role Summary

As a Growth Marketing Manager based in China, you will partner with our global marketing team and spearhead initiatives to enhance brand awareness, generate leads, and drive website conversions across the Chinese market. We seek a results-oriented marketing professional with both online and offline expertise, particularly in social media, content localization, and event execution, to fuel growth for our SaaS platform in China. This role reports directly to the Head of Marketing.

Responsibilities

End‑to‑End Campaign Strategy & Execution

• Lead holistic campaign strategy and execution across digital and offline channels in China—including social media, email, paid ads, webinars, onsite and offsite events—ensuring cohesive storytelling and seamless prospect progression.
• Oversee development of localized assets (emails, landing pages, ads, social content) and optimize CRM integrations to improve lead capture and reporting workflows.

Event Marketing (Onsite & Offsite Activation)

• Strategically plan and execute both onsite (e.g., branded booths, live demos, activations at conferences) and offsite (e.g., pop-ups, roadshows, adjacent influencer activations) events to drive brand visibility, engagement, and lead generation.
• Use live event tactics—like real‑time social content, interactive experiences, and visual storytelling—to boost engagement, create urgency, and generate shareable content.

Chinese Social Media & Community Management

• Lead content creation, scheduling, and optimization across key Chinese platforms: WeChat, Xiaohongshu (Red), Bilibili, QQ groups, and others.
• Manage official accounts end-to-end: write copy, coordinate visuals with designers, maintain consistent branding, and ensure all accounts are validated and compliant.

Localization & Cultural Adaptation

• Adapt global campaigns for the Chinese market by tailoring language (Chinese/English), visuals, and messaging to resonate culturally.
• Manage co-marketing efforts with local partners: resellers, influencers, design agencies, and on-ground activators to amplify reach and cultural relevance.

Performance Analytics & Continuous Optimization

• Define, monitor, and analyze KPIs: lead volume, CAC, conversion rates, ROI, and event-level metrics.
• Share insights and optimizations with marketing and sales teams to continually improve campaign performance and ROI.

Cross‑Functional & Stakeholder Collaboration

• Collaborate with global marketing, design strategy, creative technology, and sales teams to align on strategic vision, content creation, prospecting approaches, and lead handoff processes.

Requirements

Must

• 3+ years in growth marketing within B2B SaaS, with measurable results in China.
• Native-level Mandarin and fluent English proficiency.
• Hands-on experience with online (social media, email, paid ads, webinars) and offline marketing (roadshows, conferences, trade shows).
• Demonstrate ability to both strategize and execute marketing initiatives across digital and offline channels.
• Ambitious, self-driven, and adept at engaging with customers across multiple touchpoints.

Plus

• Based in Shanghai, Beijing, Guangzhou, or Shenzhen.
• Familiarity with product‑led growth tactics and startup environments.
• Experience working in global teams with international stakeholders.

How We Work

Team ProtoPie Works with 5 Company Values

1. Autonomy & Responsibility

We respect everyone’s autonomy while taking responsibility for freedom and for judgment between right and wrong for the company.

2. Communication & Trust

We share information, communicate transparently, and build trust with our colleagues and customers.

3. Integrity

We draw a line between personal and professional lives and work with high moral standards.

4. Global Citizenship

We respect each cultural trait and always consider the global market in work.

5. Team Player

We collaborate with colleagues, help others actively, and respect others' professionalism and authority.

Benefits & Welfare

1. Welcome Awards

• For new joiners, we support KRW 1,000,000(CNY 5,400) for buying personal peripherals and items for better work efficiency.
• • Desk, Chair, Tablet PC, Mobile, Smartwatch, etc.

2. Education Benefits

• We believe that members’ growth and happiness lead to the team’s growth. We support members in buying books and taking classes they want: language, instrument, anything you want to learn.

3. Healthcare Benefits

• We understand that our people can bring their best selves to work when they and their families are taken care of.
• • Medical check-ups, Gym, Physical activities, Vision care, Medical treatment(pets included)

4. Internet & Communication Benefits

• We support internet and mobile expenses to enrich our remote working environment.

5. Congratulations & Condolences

• We support members’ life events both in joy and in sorrow.

Working Arrangement

• Flexible working hours (generally from 9 AM to 6 PM CST).
• Full-time position (during the first 3 months - the probation period, the employee will receive 100% of their salary).
• Our office: 34, Bongeunsa-ro 16-gil, Gangnam-gu, Seoul, Republic of Korea.
• Remote work is possible, if located in China.

How to Apply

Application > 1st Interview > 2nd Interviews > 3rd Interview > Final Offer

• 1st Interview Based on your CV and portfolio, you will be invited 1st round interview via video call.
• 2nd Interviews If you pass the screening interview, you will be invited to a 2nd interviews with internal stakeholders via video call.
• 3rd Interviews If you pass the 2nd interview, you will be invited to a final interview with the CEO/management via video call.
• All interviews are conducted via video call.
• Interviews may be completed within a day, depending on circumstances.
• The admission may be revoked in case of any false information.
• Should you have any questions, please contact us at job@protopie.io.