Position Overview

Fully Remote | Flexible Schedule | U.S. Based Candidates Only

The Social Media Content Specialist is a highly adaptable content and digital marketing professional responsible for developing and executing strategic marketing initiatives for a portfolio of entrepreneurs, CEOs, and business leaders. Working behind the scenes, this individual will strengthen each Member’s online presence through thoughtful, high-quality social media content aligned with their voice, brand positioning, and business goals.

The ideal candidate combines creativity with analytical thinking and possesses strong expertise in social media strategy, content development, performance analytics, and visual storytelling. This role is heavily focused on LinkedIn and includes both organic and paid initiatives designed to increase engagement, website traffic, brand visibility, and authority. The Social Media Content Specialist must stay current on platform trends, best practices, and audience behavior to develop innovative, high-performing content strategies.

Responsibilities include creating evergreen social content, conducting digital audits and SEO research, analyzing campaign performance, and transforming long-form assets — including books, blogs, articles, podcasts, interviews, and other thought leadership content — into concise, engaging social-first narratives aligned with each Member’s executive presence and personal brand. Success in this role requires strong storytelling instincts, the ability to develop attention-grabbing hooks, and the production of polished, ready-to-post deliverables requiring minimal oversight.

In addition to written content, the role includes developing visually engaging social assets such as LinkedIn carousels, branded graphics, moving visuals, and short-form video content. The ideal candidate is resourceful and capable of producing compelling deliverables even when working with limited source material.

This is an internal support role and is not client-facing. The contractor will work autonomously to support full-time Subject Matter Experts responsible for direct Member communication and delivery, while also collaborating closely with internal digital, web, content, and project management teams.

The ideal candidate is proactive, organized, detail-oriented, and comfortable operating independently in a fast-paced environment. They should possess a continuous optimization mindset, regularly testing messaging, creative approaches, and engagement tactics to improve performance. While onboarding, training, and collaboration support will be provided, the Social Media Content Specialist is expected to quickly become self-sufficient and confidently manage assigned responsibilities with minimal day-to-day oversight.

During the first week, the contractor will work approximately 10 hours to complete onboarding and training. Once fully ramped, the role is expected to average approximately 20 hours per week. While the position offers flexibility, availability during standard business hours is required to support collaboration, communication, and time-sensitive deliverables. Although this is a contract role, it is intended to be a long-term opportunity with no defined end date.

Responsibilities and Expected Outcomes

• Develop compelling, high-quality social media content — including graphics, carousels, reels, and written posts — that strengthens Members’ online presence, increases engagement, and accurately reflects each Member’s unique voice, messaging, and professional brand, particularly on LinkedIn.
• Build and manage evergreen content calendars that align with broader authority-building initiatives while repurposing long-form assets — including books, articles, podcasts, blogs, and whitepapers — into concise, engaging social-first content.
• Conduct digital audits, keyword research, and SEO analysis to identify optimization opportunities, improve discoverability, and support strategic content development.
• Analyze website, social media, and campaign performance data to identify trends, provide actionable recommendations, and contribute strategic insights to ongoing optimization and monthly reporting initiatives.
• Collaborate effectively with internal writers, project managers, web teams, and digital team members to ensure alignment between content strategy, brand positioning, and Member goals.
• Maintain exceptional quality control across all deliverables by ensuring accuracy in grammar, formatting, branding consistency, link functionality, video editing quality, and overall execution standards.
• Successfully manage deadlines, prioritize competing responsibilities, and adhere to internal strategy and execution processes in a fast-paced environment.

Competencies Required

• Executive Presence:  An articulate and polished communicator with the ability to accurately emulate the tone, voice, and messaging style of entrepreneurs, executives, and high-profile business leaders.
• Strategic Mindset: A creative and analytical thinker who continuously seeks opportunities to improve engagement and performance through audience insights, content optimization, testing, and innovative messaging strategies.
• Proactivity & Autonomy: A highly self-directed professional who takes initiative, anticipates needs, and approaches challenges with a solution-oriented mindset. Able to manage responsibilities independently with minimal oversight.
• Organization & Time Management: Exceptional organizational skills with the ability to manage multiple priorities, maintain accuracy under tight deadlines, and proactively communicate updates, progress, and potential roadblocks.
• Attention to Detail: Demonstrates a consistently high standard of quality control through both strategic review and meticulous line-by-line editing. Ensures all deliverables are polished, accurate, on-brand, and free of inconsistencies or grammatical errors.

Skills and Experience

Required:

• Proven success in implementing and optimizing organic LinkedIn strategies for executive, professional, or personal brands.
• Proficiency with Canva 
• Demonstrated ability to create high-impact content and creative assets that capture attention, drive engagement, and generate measurable performance through metrics such as impressions, reactions, shares, and audience growth.
• Skilled at transforming complex or long-form content into concise, engaging social media narratives while maintaining a polished, professional, and authoritative brand voice.
• Strong understanding of UTM tracking, customer journey mapping, and digital performance attribution across marketing channels.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience within a marketing agency, digital agency, or fast-paced content environment.
• **Candidates must provide either a portfolio link or 5–8 examples of social media content they have created. Preferred examples include LinkedIn-focused content and should demonstrate versatility across subject matter, formats, media types, and brand or executive voices, ideally representing multiple clients or organizations.

Preferred:

• Proficiency with Slack and virtual meeting platforms such as Zoom and Google Meet.
• Proficiency with cloud-based file management and collaboration platforms, including Google Drive and Dropbox.
• Familiarity with Monday.com for project management and workflow coordination, as well as the full Google Workspace suite, including Docs, Sheets, and Slides.
• Experience with SEO research, LinkedIn advertising, and digital campaign support

Compensation 

Compensation ranges from $40–$50 per hour, commensurate with experience, portfolio quality, technical skill set, and demonstrated expertise in social media marketing and executive brand development

Work Environment & Physical Demands

Contractors are expected to:

• Provide and maintain their own professional workspace, computer equipment, and reliable internet connection
• Participate in scheduled internal and virtual meetings as needed
• Maintain availability during standard business hours to support collaboration and time-sensitive deliverables
• Communicate proactively regarding project timelines, updates, and potential roadblocks
• Independently manage assigned responsibilities while consistently meeting deadlines and quality standards

Founded in 2005, Advantage | The Authority Company helps CEOs, entrepreneurs, and business leaders around the globe build their impact and grow their business through authority publishing, authority media, and thought leadership consulting services.

Advantage’s Authority Publishing group is one of the most respected independent non-fiction book publishers globally. Consisting of marquee brands Forbes® Books, SXSW® Books, Entrepreneur® Books, and Advantage® Books, Advantage’s Authority Publishing group exclusively publishes CEOs, entrepreneurs, and leaders who are best in business. What began in the spare bedroom of Founder Adam Witty’s home now supports and publishes over 2,500+ authorities in 44 U.S. states and 17 countries. 

Beyond publishing, Advantage’s Authority Media group offers a suite of done-for-you services to help clients build and maintain their authority, including public relations, digital media strategies, serialized content, podcast production, and more. We are committed to helping entrepreneurs, CEOs, and business leaders share their perspective and tell their stories to extend their audience reach and establish themselves as the go-to source for leadership in their fields. Recognized as “the authority on authority,” our mission is to help clients become thought leaders and drive business growth.

Advantage’s compelling vision, comprehensive strategy, and relentless focus on implementation are dedicated to serving CEOs, entrepreneurs, and leaders. With a strong emphasis on fostering growth and authority for its clients, the company creates an environment where innovation and impact thrive. If you’re excited to be part of a winning team, Advantage offers an excellent opportunity to advance your career while contributing to the success of influential leaders and businesses.