About Good Roots

Good Roots is a remote team of accountants, consultants, and marketers working exclusively in food and agriculture. People who grew up in agriculture, who have run businesses, who speak the language and understand the stakes. We bring expertise to farmers and food entrepreneurs. 

We come from different places. From farms and ranches, finance and tech, marketing agencies, university extension offices, to farmers' markets, but we operate with a single focus. To build a better food system for the people, animals, and the earth.

The work is practical and hands-on. We sit inside our clients' numbers, their marketing funnels, and their operational decisions. We tell the truth even when it is hard. We roll up our sleeves, and we do not disappear when things get complicated.

If you are the kind of person who wants to put your fingerprints on something. Someone who wants the mission to be real and the work to show it. This is that place.
Resumes tell part of the story. Use the application questions to show us who you are, how you think, and what you care about.

Benefits for All Full-Time Positions:

*Flexible scheduling, all work is remote

*Health, Vision & Dental

*Paid Parental Leave (eligible after 1 year of full-time employment)

*401k with company match

*Life Insurance

*Paid personal time off, observance of paid federal holidays, and paid winter break

*Time and expenses covered for professional development

* Short Term Disability

*Monthly stipend for office expenses

*Bi-annual performance-based bonuses

*Employee ownership after 4,000 hours

...and more, apply to learn.

About the role
This is an opportunity to join one of the most dynamic and people-centered teams at Good Roots.

As a Client Relations Specialist (full-time remote), you'll help connect farmers and food entrepreneurs with the expertise they need to build stronger businesses. You'll work alongside our Client Relations Leads to build new relationships, guide opportunities through the sales process, and ensure every prospective client feels heard, respected, and supported from their very first conversation with our team.

This isn't a role where you'll spend your days answering phones or managing calendars. You'll get a front-row seat to how a growing professional services firm operates. You'll learn how relationships are built, how opportunities become long-term client partnerships, and how Accounting, Business Consulting, and Marketing work together to help clients solve complex challenges.

You'll be trusted with meaningful responsibility early on, but you'll never be expected to figure it out alone. We invest heavily in coaching, mentorship, and professional development because we believe great people grow through experience, support, and curiosity.

This role is designed for someone at the beginning of their career—typically with less than three years of professional experience—who is eager to learn, takes ownership of their work, follows through on commitments, and genuinely cares about helping others succeed.

Hiring Timeline & Process (Dates May Be Subject to Fluctuate Slightly)

• Application Screening: Now – June 26
• First Round Interviews: June 29 – July 10
• Final Interviews: July 13– July 17
• Target Start Date: August 3

What you'll do

This role lives at the intersection of relationship-building, organized follow-through, and genuine curiosity about the people we serve. Day to day, you will:

Support the business development pipeline

• Help CR Leads research and qualify prospective clients — farmers, food processors, cooperatives, and food entrepreneurs across the country.
• Manage outreach cadences and CRM records in HubSpot to keep opportunities organized and moving.
• Draft follow-up communications, proposals, and scope summaries with guidance from senior CR team members.
• Join discovery and qualification calls to take notes, identify client needs, and learn how great consultative conversations are structured.

Keep the client experience seamless

• Coordinate the handoff between the CR team and our service providers so that every new client starts their engagement feeling confident and well-informed.
• Support scheduling, prep materials, and follow-through on client-facing touchpoints throughout the sales process.
• Track pipeline activity and flagging opportunities that need attention before they go cold.

Contribute to how we grow as a team

• Help maintain and improve our CRM data quality so our pipeline reporting reflects reality.
• Participate in CR team meetings and contribute to how we think about prospecting, outreach, and our approach to new markets.
• Support the development of proposals, one-pagers, and other materials that help prospects understand what Good Roots can do for them.

Who you are
You have expertise in sales

• 1-3 years of professional experience in client relations, sales support, account coordination, or a related field.

You are mission-aligned

• You care about agriculture, food, and the people working hard to build businesses within them.
• You understand that the farmers and food entrepreneurs we serve are making difficult decisions every day. You approach those conversations with respect, humility, and a genuine desire to help.

You are organized and reliable

• You follow through. When you make a commitment, people can count on you to keep it.
• You can keep multiple projects moving without letting details slip through the cracks, and you have systems that help you stay organized.
• You work well remotely, communicate proactively, and don't need constant oversight to stay accountable and get things done.

You are a clear and human communicator

• You write clearly and warmly. You can take a complex idea and make it feel approachable without watering it down.
• You are comfortable talking with clients, or ready to build that confidence. You ask thoughtful questions, listen closely, and know when to dig deeper.
• You can read the room and adjust your tone. A farmer who has been running cattle for 30 years and a first-generation food entrepreneur launching a hot sauce brand may need different things from the conversation. You know how to meet each one where they are.

You are genuinely curious

• You are curious by nature. You want to understand how things work, why they work, and how the pieces fit together—not just complete the task in front of you.
• You learn quickly, ask thoughtful questions, and are comfortable admitting when you don't know something.
• You are energized by complexity. The intersection of finance, consulting, marketing, and agriculture is unique, and you're excited to learn how those pieces come together to help clients build stronger businesses.

Preferred experience

• Strong written communication skills — you will be drafting emails, summaries, and internal notes regularly.
• Comfort and confidence in a fully remote, async-first environment.
• Proficiency in Google Suite and the ability to learn new platforms quickly (HubSpot, Slack, Kantata, and others).
• A demonstrated interest in food systems, agriculture, or mission-driven business  — through work, study, lived experience, or some combination of all three.

• Direct experience in farming, food production, food retail, or agri-adjacent work.
• Exposure to CRM tools, proposal writing, or any kind of consultative client support.
• Experience working across multiple concurrent projects or clients.

What you can expect

• First 30 Days: 
• • Meet with service providers to get to know them
  • Get comfortable with our tech stack and basic business development processes and procedures
  • Learn about our brand, services, and core values
  • Familiarize with our organizational structure
• Days 31 to 60: 
• • Learn about our clients and industry
  • Begin shadowing sales calls, scoping meetings and client meetings. 
  • Begin CRM data entry  
  • Understand business development KPI’s and how to manage them
• Days 61 to 90: 
• • Get comfortable leading discovery calls with prospects. 
  • Basic project scoping and proposal writing
• 90+:
• • Take on submitting proposals to clients
  • Learn advanced sales specialty areas related to cross selling, referral partners, negotiating, productization, grant funded projects and more!! 

Why this role

You'll do real work from day one. You'll be part of real conversations, real opportunities, and real decisions that help farmers and food entrepreneurs build stronger businesses.

Here's what that looks like:

• Build real relationships.
  You'll talk with farmers and food entrepreneurs every day, learn how their businesses work, understand their challenges, and help connect them with the right expertise across Good Roots.
• See how the whole firm works.
  You'll work closely with Client Relations Leads, Practice Directors, and leadership. You'll gain visibility into how our Accounting, Business Consulting, and Marketing teams work together to serve clients.
• Develop skills that compound.
  You'll build experience in consultative sales, client communication, CRM management, relationship building, and pipeline strategy—skills that will serve you throughout your career.
• A mission you can see in your work.
  The farmers and food entrepreneurs you talk with are building the kind of food system we want to see. Helping them access the right support isn't separate from the mission—it's part of it.
• Ownership in what you help build.
  After 4,000 hours with Good Roots, you'll become eligible for our employee ownership program, giving you the opportunity to participate in the long-term success of the firm.

Good Roots has an internal pay structure based on role, skills and experience to provide for equity amongst all employees. We do not negotiate salaries outside what is listed. 

There is opportunity for increases to pay based on merit and/or career advancement through promotion.