Digital Marketing Manager

About L & E Research, Inc.

L&E Research has connected companies with people since 1984. Market research agencies, brands, healthcare and life sciences teams, and law firms rely on us to recruit the right participants for qualitative and quantitative research, then host their sessions in our focus group facilities and sensory labs or online.

We run facilities in Chicago, Cincinnati, Columbus, Denver, New York City, Orlando, Raleigh and Tampa, and serve clients through three practices: L&E Health, L&E Consumer and L&E Legal (mock trial and jury research). We’re dual ISO-certified (ISO 20252 and ISO 27001), and 99% of our clients say they’d recommend us.

Digital Marketing Manager

Full-Time | US Remote | EST or MST

ABOUT THE ROLE

We’re hiring a hands-on Digital Marketing Manager to own L&E’s marketing day to day. This is a doer’s job. You’ll plan, write, build, launch and measure most of what we put into the market yourself, with freelance help, where it makes sense, not a full-time agency doing the work for you. This role reports to the Chief Marketing Officer.

Our buyers are researchers: agency project directors, insights leads at brands, clinical research teams and trial consultants. They’re skeptical of fluff. They buy on trust, speed and quality. We need someone who can take what our sales and recruiting teams know and turn it into content those buyers actually use, then show us with numbers what’s working.

The foundation is already in place: a new Webflow site, HubSpot, product analytics and automated lead routing. What we need now is a marketer who uses all of it every week.

WHAT YOU'LL DO

Create content (the biggest part of the job)

• Plan and produce a steady stream of content: blog posts, case studies, guides, email newsletters, webinars, sales collateral, LinkedIn posts and landing pages.
• Interview our recruiters, project managers and sales team to get their expertise out of their heads and onto the page.
• Refresh our library of older ebooks and white papers and relaunch them as gated HubSpot offers.
• Build content for each of our core segments: Healthcare/Clinical, Consumer/Brand, Legal/Mock Jury and research agencies.

Own HubSpot and marketing operations

• Run HubSpot Marketing Hub: lists, workflows, nurture sequences, forms, lead scoring and attribution reporting.
• Keep the database clean. Work with Sales on lifecycle stages, MQL definitions and handoff rules.
• Manage the company’s three websites on Webflow: publishing, landing pages and on-page SEO/AEO.

Work side by side with Sales

• Lead a weekly sales and marketing meeting: what’s landing with prospects, where deals stall, what Sales needs from marketing.
• Build the collateral Sales asks for: one-pagers, battlecards, proposal inserts and email templates.
• Turn win/loss feedback into messaging changes.

Measure everything

• Report monthly on marketing-sourced and influenced pipeline, conversion by channel and page, and content performance.
• Use HubSpot and web analytics to find where visitors drop off before requesting a bid and fix it.
• Stop doing what the numbers say isn’t working.

Run demand generation

• Email, LinkedIn, SEO, and paid search or social where it earns its keep.
• Support industry conferences and events.
• Manage the marketing budget and any freelancers or vendors.

WHAT SUCCESS LOOKS LIKE

• First 30 days: Learn the business. Sit in on sales calls and with the recruiting team. Audit HubSpot and the company’s three websites. Ship your first piece of content.
• First 60 days: A regular publishing cadence is running. The weekly sales and marketing meeting is established. A reporting dashboard is live.
• First 90 days: A content calendar for the next two quarters, and early, measurable movement in leads and bid requests.
• First year: Marketing is a reliable source of qualified pipeline targets, and the sales team will tell you marketing helps them win.

WHAT YOU BRING

Experience

• 4–7 years of hands-on B2B digital marketing as a generalist: content, email, SEO, social, paid and marketing ops.
• Real HubSpot experience. You’ve built workflows, lists and reports yourself, not just used them.
• A track record of tying marketing to pipeline and revenue, with numbers you can talk through.
• Nice to have: Agency experience, especially 2+ years working across multiple clients, problems and tech stacks.
• Nice to have: Exposure to market research, B2B services, healthcare/life sciences or legal. Not required; we’ll teach you the industry.
• Nice to have: Webflow or another modern CMS, GA4 or product analytics, basic HTML.
• Nice to have: Webinar or video production.

Knowledge & Skills

• Strong writing. You’ll share samples you wrote.
• Smart use of AI tools to speed up research and drafting without lowering quality.

TECHNOLOGY REQUIREMENTS

A Windows-based PC will be provided to all full-time employees. You'll also need:

• Reliable high-speed internet/broadband connection.
• Consistent and dependable phone service.

WHO YOU ARE

Beyond the technical skills, the right person for this role brings these qualities to the work every day:

• Thrives in a fast-paced, virtual setting. You stay focused and productive working remotely, even when priorities shift quickly.
• Works well independently and with a team. You are self-motivated and know when to take the lead and when to collaborate.
• Communicates clearly. You write and speak well, and you are confident talking directly with clients and internal stakeholders.
• Stays organized. You set priorities, build a work schedule, track progress toward goals, and keep details, data, and activities in order.
• Acts with integrity. You use sound business practices and hold yourself to standards that match our values.
• Builds strong working relationships. You work cooperatively with others to set goals, solve problems, and make decisions that help the whole organization.

ADDITIONAL REQUIREMENTS

• Occasional travel for trade shows and team meetings (about 10%).
• Complete all training course assignments issued by HR/IT.
• Adhere to the ISO/IEC 27001 and ISO 20252 standards.
• Must be authorized to work in the United States without employer sponsorship, now or in the future.

CLICK APPLY NOW TO GET STARTED

We read every application, and we want to know you read this post all the way through.

Key Phrase - Webflow.

This job summary outlines primary responsibilities but is not intended to be all-inclusive. Duties may be modified or expanded to reflect business needs and the natural progression of the role.

L&E Research, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.