Paid Media Specialist

Who We Are

As one of the fastest-growing on-the-go drinkware companies in America, we’ve got a reputation for doing great things. Our vision is simple - bring delight to eating and drinking.

Delight is different to everyone. Whether it’s the perfect cup of coffee, or a water bottle that helps you crush your workout, our mission is to make it look great, function perfectly and cost less than you’d expect.

Delivering on this promise takes extraordinary efforts and exceptional people. Through our teams’ ingenuity and grit, we’ve created a place where the best ideas win, and they can come from anyone. Our culture combines the scrappy spirit of a startup with the perks of a market leader.

We believe the right way to design products starts and ends with two key ingredients: process + people. Process is the path that takes us from ideas to products that are on brand, on time and on budget. People are the secret sauce that adds ingenuity every step of the way. 

Together, we navigate each day with optimism, curiosity, a healthy sense of humor and a strong allergy to the word “no.” This desire for better, coupled with a deep understanding of consumers’ daily lives, gets us to meaningful delight.

About the Role

We’re looking for a data-driven and results-oriented Paid Media Specialist to manage direct-to-consumer paid advertising and support retail ad initiatives. This role will own the P&L for DTC paid traffic drivers, manage campaigns across Meta, Google, and TikTok, and serve as interim support for key retail and marketplace advertising channels. You’ll work closely with sales, content marketing, and retail partners to ensure campaigns are well-timed, on-brand, and optimized for performance.

What You’ll Do

• Monitor and analyze paid media performance across Meta, Google, and Pinterest, identifying key trends, optimization opportunities, and actionable insights to improve campaign effectiveness.
• Serve as a key point of contact for paid media agency partners, coordinating the timely delivery of creative assets, ad copy, product information, and campaign briefs for Google and Meta. Support hands-on campaign execution and asset uploads as needed.
• Paid Media Creative Strategy: Collaborate with performance marketing and sales teams to develop creative briefs for paid advertising campaigns. Actively participate in, lead, and present during creative sprint sessions, contributing performance insights, creative recommendations, and testing opportunities.
• Pinterest Advertising: Build, launch, and manage Pinterest advertising campaigns, including campaign setup, creative asset uploads, targeting, and ongoing optimization to support performance objectives.
• TikTok Shop Affiliate Management: Manage affiliate product sampling requests, including reviewing and approving requests, coordinating product selection and fulfillment, tracking sample status, and following up with creators to encourage timely content delivery. Maintain ongoing affiliate communications and identify opportunities to strengthen creator partnerships.
• TikTok Shop Merchandising: Own TikTok Shop merchandising strategy and execution, including product assortment, featured product selection, promotional merchandising, and product visibility optimization to drive engagement, conversion, and sales growth.
• Affiliate Marketing Development: Support the growth and expansion of affiliate marketing initiatives through market research, strategic planning, creator and partner evaluation, and identification of new partnership and revenue opportunities.

Who You Are

• 2+ years of experience managing paid media campaigns across digital platforms, ideally in an agency setting.
• Strong organizational skills with proven success owning paid ad budgets and driving measurable results through campaign optimization.
• Hands-on experience with Meta, Google Ads, Pinterest, and TikTok advertising
• Experience working with retail media platforms like Target Roundel and Walmart Connect preferred.
• Detail-oriented with strong analytical skills to monitor performance metrics and make data-driven adjustments.

Benefits at Leapfrog

• 15 days Paid Time Off your first year, and an additional day each year thereafter (up to 25 days), as well as company paid sick days, holidays and parental leave options
• Medical, dental, and vision insurance as well as commuter benefits and additional voluntary benefits
• Annual bonus payouts for all salaried employees, and up to a 5% 401k match with no vesting period
• Summer Fridays - from Memorial Day to Labor Day enjoy half days every Friday

Learn more about life at Leapfrog and our benefits by visiting us at www.leapfrogbrands.com

Leapfrog is currently operating under a hybrid work model, and this position will report on site to our Lincoln Park office at least 2 days per week. Additional ad-hoc in office days may be required based on business needs. Please do not apply if you are not comfortable with a hybrid work model. 

Salary Band

$55,000-65,000 plus bonus, full-time, salaried, exempt, hybrid

Please note: Most candidates can expect to be positioned within the low to mid-range of the designated compensation band. This approach is designed to set realistic expectations while providing employees with the opportunity for growth and development within their roles. Placement toward the higher end of the band may be considered based on relevant experience, specialized skills, and other qualifications.

Leapfrog Brands is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Please note, we are unable to offer sponsorship or relocation for this position, and all new hires will be required to verify their employment eligibility through the DHS E-Verify program. 

In accordance with the Illinois Human Rights Act as amended effective January 1, 2026, Leapfrog does not use artificial intelligence (AI) to screen job applicants, evaluate candidate qualifications, or make hiring, promotion, or other employment-related decisions. All recruitment and hiring decisions are made by our human recruiting and hiring teams.