Brand and Marketing Manager

Planned Parenthood of Metropolitan Washington, DC (PPMW) was founded on the visionary idea that access to sexual and reproductive health care could transform people’s lives. For over 80 years, PPMW has provided high quality, supportive reproductive medical care for families in the DC metro area. 

About the role

The Brand and Marketing Manager is responsible for developing, implementing and executing strategic brand and marketing plans. This involves creating an integrated marketing strategy to attract and retain patients, enhance the brand across the metropolitan region, and work collaboratively with other departments to develop materials and campaigns as needed. They are responsible for ensuring all creative assets define the brand’s reputation and drive interest indicators that align with brand standards. Additionally, the Brand and Marketing Manager will grow earned revenue streams including supply chain management.

What you'll do

Marketing

• Develop organization-wide marketing strategies and campaigns to drive patient volume,
• cultivate donor base, support education programming, and advocacy efforts.
• Manage paid media and advertising strategy from campaign creation to execution and results assessment; track and analyze campaign metrics in real time and adjust to increasem campaign’s success.
• Create and maintain operational budget for paid brand advertising.
• Strategize and manage search engine marketing by identifying growth opportunities, working with external vendors, and report out to appropriate departments.
• Strategize search engine optimization strategies for multiple organizational websites.
• Participate in Planned Parenthood Federation of America’s marketing meetings and conduct consumer market research to inform business decisions.
• Partner with creative teams, internal stakeholders, external agencies, and vendors.
• Hire and onboard marketing interns, volunteers, and contractors.

Brand

• Work cross-departmentally to support branding and promotional needs; develop digital and material creative assets for various events, initiatives, promotions, web campaign pages and other digital assets.
• Communicate brand personality and align organization around foundational ideas; maintain PPMW's online brand by curating digital assets to be used across digital channels.
• Ensure proper brand usage on all internal and external communication properties.
• Manage collateral budget, inventory levels, and vendor relationships.
• Conduct consumer and market research to identify brand position in the local market and assist with tracking and analyzing data to increase audience engagement.

Earned Revenue

• In collaboration with the business operations team, create and implement sales and promotional plans across all marketing channels.
• Manage end-to-end supply chain; track, maintain and order inventory; making sure inventory levels on hand are appropriate; continually upgrade processes.
• Ensure quality control, timely fulfillment, and customer satisfaction.
• Maintain budget and accounting for inventory, expenses and revenue.
• Provide guidance about upgrades for customer experience and additional revenue.
• Maintain digital storefront.
• Collaborate with internal departments to ensure educational information is the most up-to-date.
• Conduct market research to explore new product line launches.

Qualifications

• BA or BS in Marketing, Communications, Journalism, Public Relations or related field.
• Minimum three years experience with a variety of marketing/communications disciplines including social, brand, sales, supply chain management.
• Must be able to handle multiple tasks, work under pressure while juggling deadlines.
• Exceptional interpersonal skills and sense of humor.
• Commitment to Planned Parenthood’s mission and vision.
• Demonstrated ability to execute tasks on time using sound judgment.
• Adobe creative suite expertise preferred.
• Google Analytics experience preferred.