Role Overview 

The Executive Producer, Storytelling at The Potter's House leads how we produce and tell stories visually across video and photography. They have the production chops on how to tell the story as a writer and producer, and how to capture it technically and cinematically.

This is a hands-on technical role. The right candidate has deep working knowledge of cameras, lenses, lighting, audio, and post. They have personally shot and edited the kind of work we are asking the team to produce, and they can demonstrate it. Specifically:

• Direct, hands-on operating proficiency with our gear: the Sony FX line and RED Komodo X
• Strong command of exposure, color science, lens selection, lighting, and audio capture in the field
• Editing proficiency, not just oversight. They can sit down and cut a piece themselves
• Comfort moving between solo-operator runs and leading a full crew on larger productions
• Required: a portfolio of actual work they have personally shot, edited, and produced. Reel review and a practical assessment will be part of the hiring process.

The role sits outside of Marketing, positioned as a peer to Marketing and Live Production. It reports to the Chief Executive Business Officer. It does not produce the live experience itself. For live services, events, and broadcasts, the Live Production team owns capture; this role takes those recorded files and handles editing, packaging, and uploading to on-demand platforms. The Executive Producer owns the full video lifecycle from concept through delivery while developing the creative capacity, technical skill, and storytelling maturity of the internal video team. 

This role focuses on non-live, produced video content and does not oversee real-time service or event production. Live services, events, and broadcasts are led by the Executive Producer, Live Production. The Executive Producer, Video Storytelling partners closely with that role to ensure creative alignment and content continuity. 

This position balances strategic vision with practical execution, ensuring video content is not only excellent in craft, but clear in purpose, emotionally resonant, and aligned with organizational goals to visually communicate stories of salvation, transformation, development, outreach, and community. 

Creative Posture

The role is held to three creative standards:

• Emotional Storytelling Mastery: Every piece carries a clear emotional objective designed to move people toward reflection, conviction, or response.
• Platform- and Environment-Aware Production: Content is built with a clear understanding of where and how it will land, whether inside a service, on YouTube, on social, or in broadcast.

• Range and Diversity of Film Styles: The role draws on a wide visual vocabulary rather than defaulting to a single look. Form follows the story, the audience, and the platform.

Content Scope 

The Executive Producer, Video Storytelling oversees and contributes to a wide range of video formats, including but not limited to: 

• Testimony videos (sourcing, writing, producing, editing)
• Event promo and recap videos (sourcing, writing, producing, editing)
• News and announcement packages
• Short films, documentaries, and feature-length narrative pieces
• Commercials and campaign-driven promotional videos
• Series introductions, openers, and pre-service content (scope TBD; collaboration with Marketing and Live Production)
• TV broadcasts (editing, packaging, distributing post-live)
• YouTube and podcasts (editing, packaging, distributing post-live)
• Photography across the same story categories above

Key Responsibilities 

Creative Leadership & Storytelling 

• Lead as the steward of video storytelling standards for video storytelling across the organization 
• Translate vision, messaging, and ministry priorities into compelling, narrative-driven video content 
• Drive and maintain creative standards for tone, style, and storytelling quality 
• Provide creative direction on concepts, scripts, story structure, and visual execution 

End-to-End Video Production 

• Own the full production lifecycle including pre-production, production, and post-production 
• Personally execute production when needed, including shooting, directing, editing, and finishing 
• Oversee production planning, timelines, scopes, and deliverables 
• Ensure technical excellence across cinematography, lighting, audio, editing, and color 

Team Development & Capacity Building 

• Directly manage Creative Producers, Videographers, and the existing Photographer providing clear expectations, priorities, and accountability 
• Builds technical skill, creative judgment, and storytelling maturity across the team, including hands-on coaching on Sony FX and RED Komodo X workflows
• Coach team members through live projects with hands-on feedback and mentorship 
• Establish clear workflows, frameworks, and best practices to scale production sustainably 
• Identify skill gaps and build the systems, training, and tools needed to strengthen the team. 
• Establishes and develops a volunteer video team with clear onboarding, training, and pathways for increasing responsibility

Systems, Process & Quality Control 

• Build repeatable production systems that balance speed, quality, and sustainability 
• Establish creative review processes and quality benchmarks for all video deliverables 
• Partner with Marketing leadership to prioritize projects and allocate creative resources 
• Maintain consistency across formats including social, digital, campaign, and long-form content 

Cross-Functional Collaboration 

• Partner with team members across Marketing, Production, and Executive Leadership 
• Translate abstract vision and complex messaging into accessible, emotionally compelling stories 
• Serve as a thought partner on how video can best support engagement, growth, and mission 

Required Qualifications 

• 8+ years of professional experience in video production, filmmaking, or creative media 
• Demonstrated expertise across pre-production, shooting, directing, and post-production 
• Strong portfolio demonstrating narrative excellence and clear creative judgment 
• Proven ability to lead creatively while remaining hands-on when required 
• Experience developing junior and mid-level creatives 
• Strong communication, collaboration, and project management skills 

Preferred Qualifications 

• Experience in ministry, faith-based organizations, or mission-driven brands 
• Experience working within a marketing or brand function 
• Familiarity with multi-platform content strategies including social, digital, and broadcast 
• Comfort operating in fast-paced, high-expectation environments 

What Success Looks Like 

• Video content consistently demonstrates narrative clarity, emotional resonance, and creative excellence 
• Video storytelling measurably increases engagement, response, or participation in key ministry initiatives. 
• Internal video team shows measurable growth in skill, confidence, and creative ownership 
• A healthy, skilled, and engaged volunteer video team is established, with clear development pathways and increasing contribution to production capacity 
• Video storytelling is trusted as a strategic driver of engagement and growth — not a production request queue. 
• Production systems allow for scale without burnout or quality degradation 
• The organization’s visual storytelling becomes consistent, distinctive, and culturally relevant 

About The Potter's House of Dallas, Inc

Founded in 1996 by T.D. Jakes, The Potter’s House of Dallas is a multi-generational, multi-cultural church serving thousands locally and globally through in-person gatherings, digital ministry, outreach initiatives, and strategic partnerships.

In 2025, Pastors Touré Roberts and Sarah Jakes Roberts were installed as Co-Senior Pastors, ushering in a new chapter of leadership while building on the church’s historic foundation. Together, they are advancing a future-focused, globally engaged model of ministry rooted in biblical truth and holistic human development.

Vision Statement

We are an intergenerational church passionately committed to uplifting humanity by embodying Christ’s call to salvation and addressing the world’s most pressing challenges, both locally and globally.

We believe that thriving in an ever-changing world requires a holistic approach to human development that cultivates spiritual depth, emotional resilience, meaningful community, intellectual growth, and economic empowerment.

Through innovative solutions, we meet people at every stage of life, equipping them to evolve with purpose and power