About Workweek
Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.
Our Approach
At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.
About the role
At Workweek, our most compelling content doesn't live in one format — it lives across all of them.
The best guests on our podcasts become the best speakers at our virtual events. The best virtual event speakers become the most sought-after voices at our invite-only live retreats. That pipeline isn't an accident — it's a strategy. And this role sits at the center of it.
We’re looking for an Experiential Marketing Coordinator to own two interconnected functions:
- sourcing and booking podcast guests across Workweek's B2B media brands
- and marketing the virtual and live experiences those guests eventually anchor.
You'll work closely with the Director of Experiential Marketing and the A/V team to ensure we're building a consistent talent pipeline — surfacing emerging voices, tracking relationships over time, and converting podcast momentum into event attendance and real-world connection.
You’ll also develop and execute event marketing campaigns that drive event registration.
This role is perfect for someone who loves the tactical side of event marketing – from crafting the perfect invitation email to hosting tech checks to analyzing what's working. You'll work cross-functionally with the sales, production, and content teams to ensure every event delivers value for both attendees and sponsors.
Note: All Workweek employees may work remotely, all work must be done in English, and availability to meet during the Central Time Zone workday is required.
What you'll do
Virtual Event Marketing & Delivery
- Own the full marketing lifecycle for virtual events from promotion through post-event follow-up
- Manage event registration tracking, monitor pacing, and proactively escalate issues to key stakeholders
- Host and coordinate tech checks and prep calls with speakers and hosts
- Serve as the behind-the-scenes host for virtual events on Zoom, ensuring smooth execution and strong attendee experience
- Develop and execute multi-channel promotional campaigns (email, social, newsletter placements) to drive registrations
- Create post-event communications and engagement strategies to maximize value from virtual programming
Custom Live Event Marketing
- Develop targeted marketing strategies and assets (invitation copy, social content, email sequences) to drive registration and attendance for sponsored experiences
- Conduct audience research to assess the marketing feasibility of sponsor ICP (Ideal Customer Profile) goals
- Build and manage custom attendee lists that align with both sponsor objectives and optimal event experience
- Create marketing materials that support sponsor engagement before, during, and after events
- Track performance metrics and optimize campaigns based on registration and attendance data
Podcast Guest Sourcing & Booking
- Research and source podcast guest candidates across Workweek's brands (IHIH, Hospitalogy, Fintech Takes, GTM, TMM, and more)
- Reach out to and book guests in coordination with each brand's Creator and the A/V team
- Manage end-to-end logistics: outreach, scheduling, prep calls, confirmation, and follow-up
- Maintain a living talent database to track guest relationships, booking status, and post-episode performance
- Identify breakout guests with event potential and flag them proactively to the Events team
Cross-Functional Collaboration & Support
- Support additional experiential marketing projects and initiatives as the events business scales
- Contribute ideas for improving processes, increasing efficiency, and enhancing attendee experience
- Maintain organized systems for tracking event performance, attendee data, and campaign results
Qualifications
- 1-3 years of event marketing experience, B2B-specific experience a plus
- Understanding of event positioning, with experience in both live and virtual events
- Excellent written communication — you can write an outreach email that actually gets a response
- Deeply organized; able to juggle multiple projects, brands, and timelines without dropping balls
- Passionate about creating remarkable attendee experiences
- Self-starter who holds themselves accountable without constant oversight
- A team player: Willing to get your hands dirty and wear multiple hats to help build out a rapidly growing organization
Benefits
- Competitive pay (we don't pay based on location, we assign value to the role)
- Equity in Workweek
- Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
- Unlimited PTO with a minimum of 3 days/quarter used
- 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
- 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
- 401(k) plan with 3.5% company match
- $500 one-time stipend for any home office needs used after the first 90 days
- 5-week sabbatical after 4 years on staff
- 2 volunteering days per year
- 1x/year in-person team retreat
- $100/month book stipend
Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.
If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply