About the Role

We're looking for someone who's chronically online, always has a video idea, and knows what makes people stop scrolling.

Bells of Steel makes home gym equipment — power racks, barbells, kettlebells, cable machines, and more. Founded in 2010, now 80+ people strong with facilities in Calgary, Toronto, Indianapolis, and Melbourne. Proudly Canadian, a little irreverent, very online.

We're hiring a Social Media Manager & Content Creator to keep us showing up in the feed — fast, funny, on-trend, and unmistakably us.

Our Ideal Candidate

• Edits fast, in a fun, goofy, meme-y, on-trend style
• Bursting with ideas — that's the thing we can't teach, so we care about it more than raw technical skill
• Okay with getting a little goofy on camera
• Sociable and comfortable talking to people
• Chronically online and genuinely into social media, not just doing it as a job
• Catches trends early
• Good cultural fit with our team
• A fast learner who's comfortable in a fast-changing, fast-paced environment
• Into fitness — lifting, bodybuilding, sports, or just generally active
• Hands-on experience using fitness equipment

What You'll Do

• Shoot and edit short-form video (Reels, TikTok, Shorts) — quickly and often
• Pitch content ideas and hooks regularly
• Track trends and adapt them to our brand
• Show up on camera when needed
• Engage with our community online
• Help turn organic content into ad creative with our ads team

Posting Cadence

• Organic social: 3–5 posts/week
• Paid ad creative: 2–4 pieces/week, with our ads team

Bonus Skills

• Reading and acting on analytics
• UGC-style content experience
• Technical/editing skill, especially DaVinci Resolve experience — that's our main editing tool, and you'll be learning our house editing style, so this helps but isn't the deciding factor
• Paid social platform experience (nice to have — we have an ads team)
• Content calendar/scheduling tools (we'll train you)

What We Expect From You

• Consistent output at the cadence above
• Proactive idea pitching
• Ownership from concept to publish
• Fast iteration on feedback
• On-brand voice across platforms

What You Can Expect From Us

• Training on our tools and workflow
• Creative freedom, not a rigid brief
• Mentorship and training — including AI tools and workflows
• Full access to our gym and equipment
• Health benefits
• Home gym spend/allowance
• Staff discount on our equipment
• Sponsorship support for fitness events and competitions
• Every other Friday off
• A genuine team-first culture

The schedule & location

This is an in-person role based in our Calgary location, where the core hours are Monday to Friday from 8:00am to 4:30pm

How to Apply

Send us a sample of your work.

Got a personal channel you run yourself? Share that link as a portfolio. This gives your application a big edge, since it's the clearest look at your own taste and voice — make sure we see it.

About Bells of Steel Inc.

At Bells of Steel, our mission is to make fitness and strength training approachable, affordable, and fun. We design and manufacture high-quality strength and exercise equipment for home gym owners and fitness professionals, helping people of all experience levels achieve their goals.

We’re not your typical fitness equipment brand. We’re down-to-earth, a little cheeky, and focused on making fitness more rewarding and less intimidating. If you enjoy a fast-paced, no-BS environment and want to help shape the future of strength training, you’ll fit right in.

Our Core Values: A.C.T.

Adaptability – Raise the Bar
We challenge the status quo, learn quickly, and continuously improve. We embrace change, seek better ways of working, and take initiative to drive results.

Customer Centricity – Always Spot the Customer
Everything we do is focused on helping our customers succeed. We lead with empathy, build trust through action, and create value for both external and internal customers.

Teamwork – We Win Together
We operate with honesty, transparency, trust, and respect. We collaborate openly, take shared ownership of outcomes, and succeed as a team.