Marketing Manager

The Marketing Manager oversees and drives marketing efforts with a strong focus on audience growth and support. They’ll work alongside the Director of Audience to meet audience fundraising goals. They play a pivotal role in ensuring that Complexly's projects and brands reach and engage a wider audience and help grow our connection with loyal viewers. This position involves managing the strategy and execution of public-facing communications, optimizing our presence across platforms, and managing a team of social media and audience relations professionals.

More details on the position:

Job Title:  Marketing Manager

Status: Full-time, Salaried, Exempt

Reports to: Director of Development, Audience

Location: Remote, US-based

Pay: $71,400 - $75,600

Candidates must reside in (or be willing to relocate to) one of the following states: (AZ, CA, CO, DC, FL, GA, IL, IN, IA, KS, MA, MI, MO, MT, NM, NY, NC, OK, OR, PA, TN, UT, VA, WA) 

What you'll do: 

• Develop, monitor and adjust comprehensive marketing strategies & campaigns for Complexly’s shows, projects and merchandise launches utilizing performance metrics, industry trends and financial reports.
• Develop creative ideas to turn casual fans into loyal viewers and supporters of Complexly’s mission. 
• Develop and create marketing assets (photos, video, scripts).
• Collaborate with cross-functional teams to align marketing efforts with company objectives and Development Team toward an annual audience revenue goal.
• Analyze audience data and conduct market research to identify target demographics.
• Implement strategies to increase website traffic, audience engagement, and YouTube viewership.
• Track and report on audience growth and affinity KPIs.
• Direct strategy that customizes and curates content for social media platforms, optimizing content for each channel. 
• Collaborate & maintain a unified brand voice and image across Complexly online media by collaborating with the Creative and Content Strategy & Growth teams. 
• Recruit, manage, train, and set performance objectives for social media, marketing and audience relations staff.
• Develop, monitor and adjust marketing budgets. Allocate resources for advertising and promotions as necessary.
• Evaluate ROI of paid marketing efforts and identify cost-effective opportunities.
• Other duties as assigned.

We want to hear from you if you have:

• Bachelor's Degree  or equivalent experience required
• Minimum 6 years of experience in marketing, social media strategy, or audience growth, preferably in a digital media or entertainment environment required.
• Strong leadership and team management skills.
• Strong understanding of YouTube, social platforms, and newsletter distribution.
• High proficiency with Airtable.
• Highly proficient written and verbal communication required.
• Proficiency with Google Suite including Google Docs, Google Sheets, and Google Forms required.
• Proficiency in marketing tools and platforms (e.g., social media scheduling tools, email marketing platforms, analytics software).
• Experience in marketing for a mission-driven organization.
• Data-driven decision-maker with the ability to analyze and act upon social media metrics and sales/ revenue data.
• May be required to travel to Complexly office for marketing projects. 
• Remote/flexible work options.
• Company-wide paid holiday leave between Christmas and New Year's Day.

About Complexly: 

Complexly is a media company that produces shows like Crash Course, SciShow, Eons, Ask Hank Anything, Bizarre Beasts, Study Hall, and more. We were founded by John and Hank Green with a mission of creating trustworthy stuff and lowering barriers to knowledge building. The world is not simple. And that can seem like a burden sometimes. The reality is, the human species will never fully understand itself or its universe, let alone any individual. But instead of seeing that as a failing, we'd like to suggest that the process is as powerful as the outcome.

Complexly was a company privately owned by Hank and John Green. As of 2026, they have donated the company to the public as a new nonprofit 501c3 organization, which will help Complexly fulfill its mission for decades to come. Becoming a nonprofit means we will be able to lean into public support, supercharging our mission to make content the world needs, not what is optimized for advertisers. 

We provide competitive benefits that include but are not limited to: 

• 100% company paid Health, Vision, and Dental Insurance for employees, and 50% company paid for dependents. 
• FSA, HSA, and tax-advantaged Dependent Care Accounts. 
• 401k with 4% match after 1000 hours of service.
• Annual professional development stipend between $500 and $1,000 based on hire date. 
• 36-hour work week with half day Fridays.
• Generous vacation time and sick time. 
• 12 weeks paid parental leave from day one.
  
  

To learn more about Complexly, visit our website: 

https://complexly.org 

Complexly is an Equal Opportunity Employer. We believe in, and are dedicated to, the principles of equal opportunity in any term, condition or privilege of employment. We do not discriminate against applicants or employees on the basis of age, race, color, religion, sex, national origin, gender including gender identity or expression, ancestry, sexual orientation, disability, marital status, military/veteran status, citizenship, arrest and court record, genetic information, credit history, or any other status protected by federal, state or local law.

If you're interested, apply by Wednesday, August 26!