ABOUT DATEX

For mid-market warehouse operators in controlled industries, Datex makes it as easy as possible to achieve the growth they want. We’re taking the friction out of warehouse management: breaking down WMS to its core elements, then putting it back together to be easier than ever. So, when everything clicks, our customers can accelerate growth with far less pain.

Purpose/Scope

This role blends demand gen, field marketing and customer programs to drive brand visibility, thought leadership, and lead generation across multiple channels. The Integrated Marketing Manager will serve as the key link between marketing, BDRs, and sales ensuring alignment and driving integrated execution. Reporting to the Sr. Director of Marketing, the Integrated Marketing Manager also works closely with our Executive team, CSMs, and Product.

Essential Job Functions

•Own and execute event marketing initiatives including trade shows, regional events, webinars, and partner-led engagements.

•Plan and support customer advocacy initiatives including user group conferences, case studies, testimonial videos, speaking engagements, etc.

•Create and/or coordinate the production of sales and marketing assets that support your initiatives, such as landing pages, email copy, event materials, and LinkedIn posts.

•Support the sales team with the assets they need to engage buyers effectively and close deals faster.

•Support regional demand generation programs designed to engage specific target segments through integrated, multi-channel experiences (webinars, content syndication, podcasts, and more).

Knowledge, Skills, and Abilities

•Working knowledge of HubSpot (campaigns, emails, reporting).

•Solid project management skills and ability to manage deadlines across multiple workstreams.

•Strong people skills and comfortable engaging with customers and internal stakeholders.

•Hands-on marketer who enjoys variety and connecting the dots across teams.

•Take ownership of your programs and proactively support teammates. You’ll work closely with the Marketing Coordinator on assets and design, and with our Growth Marketing Manager on digital and HubSpot work.

•Think strategically, execute relentlessly, and pay attention to the details that make the difference.

•Communicate clearly and collaborate easily, with teammates, partners, and stakeholders alike.

•You don’t shy away from data; you use it to measure impact, optimize performance, and make smarter decisions.

•Comfortable using HubSpot to launch campaigns, send emails and track performance.

•People genuinely enjoy working with you, because you communicate clearly, you care, and you do what you promise to do.

•Curious about AI tools and use them to streamline workflows and get more done.

•You have an entrepreneurial mindset, strong emotional intelligence, and are motivated by the opportunity to make a meaningful impact in a company undergoing transformation.

Required Qualifications

Education

•Bachelor’s degree in marketing, communications, or a related field.

Experience

•At least 5 years of B2B marketing experience.

•Experience in B2B field and field marketing, ideally within a SaaS or tech-driven environment. This includes demand generation, event marketing, and enabling sales teams.

•Experience partnering with customers on marketing activities.

Preferred Qualifications

•Experience collaborating with partners on marketing activities.

•Experience in developing and hosting successful webinars/podcasts.

•Excited about using LinkedIn to amplify event impact and increase brand exposure.

•Great writing and messaging instincts are a big plus.