Good Feet West

Store Leader

Build a Career That Changes Lives — Including Yours

Store Leader | Full-Time | Northern California Region

If you are a true sales leader, someone who knows how to inspire a team, drive results, and deliver an exceptional customer experience, this may be the leadership career you’ve been looking for.

Welcome to The Good Feet Store! And more specifically, one of the most successful, fast-growing franchises in the Northern California region.

This is not just a store management job.
This is a hands-on, results-driven leadership career designed for people who want to build something meaningful, develop high-performing teams, and be rewarded for excellence.

We don’t chase transactions.
We don’t pressure people.
We don’t cut corners.

At Good Feet, we change lives.

For over 30 years, Good Feet has helped people overcome foot, knee, leg, and back pain using exclusive, patented arch support systems that are not available anywhere else. With nearly 80% of adults experiencing pain at some point, the need for what we do is real, growing, and deeply meaningful.

Our franchise doesn’t just meet expectations, we exceed them.

What You’ll Do

As a Store Leader, you will lead from the sales floor, develop a high-performing team, and take ownership of your store’s sales results, customer experience, and daily operations. You will set the standard for consultative selling, coach your team to achieve ambitious goals, and create an environment where both customers and employees can succeed.

You will:

  • Drive Sales & Performance: Lead by example through customer engagement, product education, fittings, and consultative selling. Drive store revenue by meeting or exceeding sales goals and key performance metrics, including Net Sales per New Up (NSNU), conversion, and demonstration rates.
  • Coach & Develop Your Team: Train, mentor, and motivate team members through hands-on coaching, real-time feedback, and ongoing performance management to build a confident, accountable, high-performing sales team.
  • Deliver an Exceptional Customer Experience: Foster a customer-first culture built on trust, education, and personalized service. Address escalated customer concerns professionally and ensure every customer receives the level of care Good Feet is known for.
  • Own Store Operations: Oversee daily store operations, staffing and scheduling, inventory, merchandising, cash handling, and administrative responsibilities while maintaining company standards and compliance.
  • Maximize Profitability: Monitor sales performance, manage labor and controllable expenses, identify opportunities for improvement, and implement strategies that strengthen store performance and profitability.
  • Lead with Accountability: Maintain high standards for sales execution, customer service, attendance, timekeeping, and company policies while partnering with district and regional leadership to achieve broader business goals.

This is a hands-on leadership role. You are expected to actively sell, coach in the moment, and take ownership of your team's results.

This role takes place in a wellness-oriented environment. Comfort working professionally and respectfully with feet is an important and natural part of helping our guests succeed.

When your customers succeed, your team succeeds, and your store succeeds.

Compensation That Rewards True Professionals

We believe great leadership starts with taking great care of our team.

  • Competitive compensation with sales performance incentives
  • Paid vacation and strong work/life balance
  • Medical, Dental, Vision, Retirement, and more
  • Extensive paid training and ongoing development

Our compensation approach rewards leaders who know how to build strong teams, drive consistent sales results, and create a culture of accountability and excellence.

Growth and Leadership Opportunities

Your Growth Matters Here. We believe great leaders build great teams, and great teams build successful businesses.

This role is designed for professionals who want to:

  • Lead a successful, sales-driven retail team
  • Develop and mentor future leaders
  • Strengthen business performance and profitability
  • Grow with an expanding organization and take advantage of future leadership opportunities

We promote from within whenever possible and invest heavily in those who demonstrate commitment, results, and alignment with our values.

Regional Flexibility & Work Locations

This position supports multiple Good Feet locations across Northern California. Team members may be scheduled to work at different stores within the region based on business needs, staffing support, or growth opportunities.

Assignments are part of the role and are communicated in advance whenever possible. All scheduling and travel practices comply with applicable state and federal wage and hour laws.

Current locations include:

Colma
17 Colma Blvd.
Colma, CA 94014

Union City
32256 Dyer St. Ste B-4
Union City, CA 94587

Pleasant Hill
2340 Monument Blvd. Suite B
Pleasant Hill, CA 94523

Santa Clara
5227 Stevens Creek Blvd.
Santa Clara, CA 95051

Pleasanton
6762 Bernal Ave. Suite 620
Pleasanton, CA 94566

Novato
120 Vintage Way Ste D-3
Novato, CA 94945

Who Thrives Here

You’ll love this role if you:

  • Are passionate about sales, leadership, and helping people
  • Know how to motivate a team and hold people accountable
  • Lead by example and thrive in a performance-driven environment
  • Use sales metrics and business results to identify opportunities and drive improvement
  • Take pride in professionalism, customer experience, and operational excellence
  • Want to grow with a company that expects greatness and supports it

Bilingual English/Spanish candidates are encouraged to apply.

Ready to Lead Something Exceptional?

If you’re looking for a leadership career where your impact matters, your growth is supported, and excellence is the standard, we’d love to talk.

Learn more at www.goodfeet.com.

Retail Sales

Novato, CA

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