About Good Roots

Good Roots is a remote team of accountants, consultants, and marketers working exclusively in food and agriculture. People who grew up in agriculture, who have run businesses, who speak the language and understand the stakes. We bring expertise to farmers and food entrepreneurs. 

We come from different places. From farms and ranches, finance and tech, marketing agencies, university extension offices, to farmers' markets, but we operate with a single focus. To build a better food system for the people, animals, and the earth.

The work is practical and hands-on. We sit inside our clients' numbers, their marketing funnels, and their operational decisions. We tell the truth even when it is hard. We roll up our sleeves, and we do not disappear when things get complicated.

If you are the kind of person who wants to put your fingerprints on something. Someone who wants the mission to be real and the work to show it. This is that place.
Resumes tell part of the story. Use the application questions to show us who you are, how you think, and what you care about.

Benefits for All Full-Time Positions:

*Flexible scheduling, all work is remote

*Health, Vision & Dental

*Paid Parental Leave (eligible after 1 year of full-time employment)

*401k with company match

*Life Insurance

*Paid personal time off, observance of paid federal holidays, and paid winter break

*Time and expenses covered for professional development

* Short Term Disability

*Monthly stipend for office expenses

*Bi-annual performance-based bonuses

*Employee ownership after 4,000 hours

...and more, apply to learn.

About the role

Marketing Team Director (Remote)

• Remote- Full-Time. The Marketing Team Director (referred to internally as a Practice Area Director) leads Good Roots’ marketing practice—with a people first management mindset, setting strategic direction, service refinement, business development and overseeing all the execution of said marketing services across client engagements while building a high-performing team that delivers exceptional outcomes. This leader brings deep, broad expertise across all marketing competency areas and is highly capable of directly delivering marketing services directly to Good Roots farm and food business clients. The Director manages the Marketing Consultant(s) and is accountable for the practice area’s service quality, client outcomes, team development, and growth. The split of time between management functions and direct client engagement (billable work) is approximately 60/40. This position reports directly to the Director of Service Delivery. 

*Limited travel required (2-4 times/year) to attend potential client in-person visits and/or conferences.

Hiring Timeline & Process (Dates May Be Subject to Fluctuate Slightly)

• Application Screening: Now – June 15
• First Round Interviews: June 15 – June 26
• Final Interviews: June 29 – July 10
• Target Start Date: August 3

What you'll do

• Practice Area Leadership: Set the strategic vision and direction for Good Roots’ marketing practice; define service offerings, standards, and how the team delivers value to clients.
• Team Leadership & Development: Manage, mentor, and develop the Marketing Consultant(s); set performance goals, conduct reviews, support professional growth, and foster a culture of accountability and excellence.
• Service Innovation & Quality Control: Continuously evolve the marketing service offerings based on client needs, industry trends, and team capacity; establish and uphold quality standards for deliverables, brand work, campaign execution, and client communication.
• Client Portfolio Oversight: Oversee all marketing projects; ensure consistency, quality, and impact on every engagement, project, and initiative.
• Consultative Strategy Leadership: Lead high-stakes strategic engagements with clients—diagnosing business challenges, framing the marketing implications, designing roadmaps, and guiding executives and owners through key decisions.
• Scoping & Engagement Design: In collaboration with Client Relations; Scope new client engagements, align on pricing and levels of effort, design project plans, and oversee onboarding to set every engagement up for success.
• Hiring & Capacity Planning: Recruit, hire, and onboard new marketing team members as the practice grows; forecast capacity and align team structure to client demand.
• Practice Area Budget & Performance: Own the marketing practice area budget; monitor utilization, profitability, and growth metrics, and report results to firm leadership.
• Cross-Functional Leadership: Partner with Good Roots’ leadership and other practice area directors on shared clients, integrated service offerings, and firm-wide strategy.
• Thought Leadership: Represent Good Roots externally as the voice of the marketing practice through conferences, partnerships, written content, and community engagement.

Who you are

• Proven senior-level expertise in marketing and management: Principles, theory, and application across all core competency areas—strategy, brand, content, digital, demand generation, and analytics. 
• • Minimum of five years of progressive marketing experience, with at least three years in a leadership or team management role.
• Tech Savvy: Highly proficient in Google Suite, Zoom, Slack, and project management software. Deep working knowledge of marketing platforms across automation/CRM (HubSpot, Mailchimp), analytics, CMS, paid media, SEO, and design tools.
• Process Improvement: Develop and maintain written procedures, trainings and other resources that capture approach and processes for executing on marketing services  
• Analytical: Fearlessly determined to dig into clients’ marketing data, determine the appropriate courses of action in collaboration with team members, and educate clients on better processes appropriate for their level of understanding. 
• Project Management: Capable of efficiently and decisively managing a multitude of client projects, team needs, and competing priorities. 
• Project Design: Skilled in matching services to clients’ needs and skills while supporting their continuous improvement and empowerment.
• Consultative Strategist: Highly capable of leading executive-level strategy conversations—framing business problems through a marketing lens, designing roadmaps, navigating ambiguity, and influencing decisions across complex client organizations.
• Management Functions: Well-versed in all core areas of management, including planning, organizing, staffing, accountability, and leadership.

Emotionally Intelligent: Exemplary skills related to self-awareness, self-management, social awareness, and relationship management.

Preferred experience

• Experience in the farming and agriculture industry.
• Experience leading the growth of a marketing agency, consulting practice, or fractional CMO practice.
• Strong communication skills and attention to detail.
• Deep expertise in both B2B and B2C marketing; relevant certifications (HubSpot, Google Ads, Google Analytics) preferred.
• Experience leading marketing engagements for mission-driven clients. 
• Experience managing a practice area P&L, including capacity planning, pricing service offerings, and tracking utilization and profitability.

What you can expect

• First 30 Days: Integrate with the team, understand Good Roots’ values, systems and platforms, marketing services approach and begin to take on existing client projects.
• 30-60 Days: Start managing practice area members' daily workflow and professional development, contribute to strategic planning, cross-functional collaboration, and new project scoping.
• 60-90 Days: Fully lead the marketing team, support the hiring and training of new team members, oversee the practice area budget, and contribute to service innovation and quality control.
• 90 Days and beyond: Lead all aspects of the marketing practice—setting strategy, deepening key client relationships, growing the team, and continuously evolving service offerings to advance Good Roots’ mission and clients’ outcomes.

Good Roots has an internal pay structure based on role, skills and experience to provide for equity amongst all employees. We do not negotiate salaries outside what is listed. 

There is opportunity for increases to pay based on merit and/or career advancement through promotion.