Social Media Brand Content Creator

About H/L Agency

Our business is energy—the in-motion kind. The creative kind. We make Momentum- for each other, for our clients, and for our community. That requires focus and an environment where doing the best work of your career is the expectation rather than the exception. That doesn’t happen in a place. It happens in an idea among people of all walks of life.

About the Role:

You see the trend before it trends. You know what makes someone stop scrolling. And you know how to bring an idea to life, from behind the camera to the final cut.

H/L Agency is looking for a Social Media Brand Content Creator who lives and breathes social. Someone who can turn ideas into scroll-stopping videos, compelling visuals, and authentic brand stories.

You'll concept, shoot, and edit original, social-first content for platforms like TikTok, Instagram Reels, and Stories. Working alongside our Social Leads, Social Media Specialists, and Wolfhouse production studio, you'll bring fresh ideas to life while experimenting with new formats, emerging trends, and smarter ways to create.

This is a hands-on role for a creator who knows how to make content that looks great, feels native to the platform, and connects with audiences.

Core Responsibilities:

Content Creation & Production

·      Bring ideas to life. Concept, script, shoot, and edit original short-form videos and static content for social platforms.

·      Own the production. Handle filming, lighting, audio, editing, and post-production to deliver polished, platform-ready content.

·      Make content go further. Repurpose and optimize footage across platforms, adapting formats, pacing, and storytelling for each audience.

Trends, Experimentation & Performance

·      Stay ahead of the scroll. Spot emerging trends, cultural moments, and platform features, turning them into relevant content opportunities.

·      Experiment fearlessly. Test new formats, hooks, transitions, and storytelling techniques to keep content fresh and engaging.

·      Create with insight. Apply audience trends and performance learnings to refine content and strengthen engagement.

Collaboration & Innovation

·      Pitch fresh ideas. Translate briefs into compelling content concepts while maintaining each brand's unique voice and aesthetic.

·      Create smarter. Leverage AI-assisted tools to streamline ideation, scripting, editing, and production while maintaining originality and authenticity.

·      Keep things moving. Collaborate with Social Leads and Social Media Specialists to deliver quality content on deadline, while partnering with Wolfhouse on larger productions.

Key Qualifications:

·      Content creation experience. Proven experience producing social-first videos and visual content for brands or digital audiences.

·      Hands-on production skills. Strong shooting, lighting, audio, and editing capabilities using cameras or mobile devices.

·      Editing expertise. Proficiency with CapCut, InShot, or native social editing tools; Adobe Creative Cloud experience is a plus.

·      Social fluency. Deep understanding of TikTok, Instagram Reels, Stories, and evolving social trends, formats, and best practices.

·      Creative instincts. Strong storytelling skills and the ability to translate briefs into original, engaging content.

·      Tech-forward mindset. Comfortable exploring AI-assisted creative tools and emerging production technologies.

·      Portfolio required. Examples of social content you've personally shot and edited; automotive or restaurant brand experience is a plus.

The Ideal Candidate:

You're not just watching what's happening on social. You're creating what's next.

·      You're a maker. You love being behind the camera, in the edit, and involved in every stage of content creation.

·      You're trend-obsessed. You understand internet culture and know which trends are worth jumping on.

·      You're an experimenter. You love testing new ideas, formats, and techniques to see what connects.

·      You're resourceful. You can produce great content independently, even with limited time or resources.

·      You're curious. You're always exploring new tools, technologies, and ways to make content better.

·      You're collaborative. You bring ideas, welcome feedback, and thrive in a fast-moving agency environment.

Ready to create what's next in social? Let's connect. Share your resume and a portfolio showcasing social content you've personally shot, edited, and brought to life.

For SF Bay Area / California-based candidates: H/L provides projected compensation ranges for each position as an estimate of the company’s reasonable pay range for the role. The salary range for this position is expected to be between $70,000 and $90,000 annually. Actual compensation offered to a successful candidate will be determined based on a variety of factors, including the scope and responsibilities of the role, the candidate’s experience and qualifications, budget considerations, internal pay equity, geographic location, and market compensation data for similar positions. Compensation for candidates outside of California is determined based on the same factors and varies by geographic area.

About H/L Agency

Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.

We’re headquartered in Oakland, California, with people in 20 states and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home. Learn more at www.hl.agency.

H/L participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please refer to the following attachments: EVerify Participation & IER Right to Work.