The Digital Marketing Specialist (Email focus) will be responsible for the execution of digital marketing communication for all brands within the Qraftful family of companies. The person in this role will deliver campaigns to prospects and customers that drive first sales, repeat sales, referrals, and loyalty. This hands-on role will be focused on scheduling, testing and deploying omnichannel campaigns through email, SMS marketing, and paid media efforts that provide a cohesive brand experience.

Key Responsibilities:

• Own execution related to all electronic marketing communications (e-mail, SMS, etc.), including timely set-up, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns
• Use planning calendars, leverage workflow tools and collaborate with teammates to deploy marketing tactics that provide a consistent brand experience
• Maintain a growing email and SMS database and create custom segments for targeted sends
• Create, measure and optimize automated and triggered campaigns and customer journeys
• Participate in briefing process with teammates for email, SMS & other digital marketing assets
• Serve as company Subject Matter Expert for InsiderOne (email platform) best practices
• Deploy creative and paid campaigns through social media advertising, search engine marketing, streaming TV, and other networks where required
• Track relevant key metrics and prepare weekly reports to measure success of the programs
• Assist in the creation and deployment of landing pages, forms and other web experiences as required
• May serve as a point of contact for external partners

Qualifications: Education and Experience:

• 2+ years of hands-on email marketing experience
• A minimum of a bachelor's degree is required – preferably in English, Marketing, Communications, or related field Experience with list building and segmentation is preferred
• Ecommerce/Consumer product marketing in a plus

Knowledge, Skills, and Abilities: Strong analytical, problem-solving, and organizational skills Expert understanding of email fundamentals and compliance: CAN-SPAM law requirements, segmentation, performance metrics, deliverability, A/B testing, etc. Knowledge of email service providers (ESPs), such as MailChimp, Listrak, HubSpot and InsiderOne Strong written and verbal communication skills Excellent time management with the ability to prioritize multiple projects at one time.

Located in Omaha, Nebraska, the Qraftful team consists of a diverse group of people working together to change the lives of our customers through quilting by providing unique and innovative solutions that make cutting fabric easy, fast, accurate, and safe. At the heart of the organization are our core values which are not just something we say, but actions we live. Our employees are encouraged daily, to be outside-the-box thinkers with open minds for change and innovation. True believers in work-life balance, the Qraftful leadership team is like none other when it comes to providing an atmosphere centered around productivity and fun – both in the workplace and during downtime with your family and friends.

All candidates who have received a written offer of employment from Qraftful will be required to undergo a background check in accordance with Qraftful policies.

Qraftful is an Equal Employment Opportunity employer.