About Rebrandly

Rebrandly is a leading link management platform, making links safe, secure, and engaging for businesses, agencies, and developers worldwide. We're a hybrid PLG + SLG company entering a major growth phase: launching conversion tracking and link intelligence, aggressively competing for enterprise accounts, and scaling our sales-led motion. We serve tens of thousands of customers across 30+ countries, including Versace, Toyota, PayPal, and Zillow, from a fully remote, globally distributed team. Content is central to all of it.

We're looking for a Sr. Content Marketing Manager who knows how to turn a B2B SaaS product into stories buyers engage with. You don't just write and publish, you elevate customer success, build content that moves the pipeline, prove customer results, and earn the interest of sophisticated buyers across marketing and developer audiences.

This is a senior individual contributor role reporting to the VP of Marketing, with broad ownership across two functions: content and organic growth; SEO, GEO/AEO, social, community, and content across formats (email, video, blog, webinars, etc.). You'll set our content strategy, produce high-performing content, manage contractors, and own the organic channels that bring new audiences to Rebrandly, partnering with demand gen, lifecycle marketing, and our exec team to make sure every piece earns its place.

This Role Is NOT For You If…

• You think AI tools are a "nice-to-have" you'll get around to learning. We move fast and expect content to ship faster than a traditional team can write; that requires AI fluency as a core skill, not a curiosity.
• You can't point to your impact in past roles. You own numbers such as pipeline contribution, AI-search citations, organic rankings, engagement, review-site presence, and you can talk about what you drove and how.
• You see your job as writing content. This is a growth role, not a staff writer role. You own all content types (blog, video, webinars, newsletters) and how they get repurposed and distributed in partnership with demand gen and lifecycle.

What You'll Do

Content Strategy & Production

• Set Rebrandly's content strategy across blog, web, social, email, and sales collateral, defining what we make, for whom, and why it matters to the business
• Own the editorial calendar end-to-end: planning, production, distribution, performance review
• Translate technical, product, and customer insights into content that resonates with marketers and developers
• Take a single source (webinar, product launch, customer story, data insight) and produce assets across formats: blog, social, email, one-pager, LinkedIn post, video script, slide
• Build AI-assisted workflows for drafting, editing, and repurposing, turning one interview into five assets, one product update into a campaign

SEO & GEO Strategy

• Own organic search strategy at scale; building programmatic page systems (integration pages, use-case hubs, comparison pages) alongside the core blog
• Lead our approach to GEO/AEO: understand how AI-powered search tools (ChatGPT, Perplexity, Google AI Overviews) surface and cite content, and build a strategy that gets Rebrandly recommended. Citation strategy, schema for AI parsers, llms.txt, and presence on third-party sources of truth (G2, Reddit, Wikipedia)

Customer Stories & Social Listening

• Run an always-on listening program for Rebrandly mentions, category conversations (link management, link intelligence), and competitive signals, turning what we hear into content, sales intel, and product feedback
• Own the customer story program end-to-end from intake to publication
• Operationalize customer voice beyond case studies: quotes, reviews, UGC, and community presence as a content engine
• Ensure the sales team has the content they need to move deals: case studies, competitive positioning, ROI frameworks, capability narratives

Distribution & Measurement

• Treat content like product: hypothesis → ship → measure → kill or scale. Test hooks, headlines, formats, CTAs, and channels
• Create the content themes that anchor integrated demand gen campaigns, and produce the gated assets, thought leadership, webinar content, and event materials that generate and qualify demand

What We're Looking For

Must-haves:

• 5–7 years in B2B content marketing, ideally in SaaS or martech
• A proven track record of building content programs that drove measurable pipeline, brand authority, or both, with data to back it up
• Strong SEO fundamentals and hands-on experience with GEO/AEO, optimizing for how AI-powered search tools surface and cite content
• Hands-on comfort with AI tools (Claude, ChatGPT, LLMs) to accelerate and scale content production
• Demonstrated ability to repurpose one idea into many assets across formats
• Experience with LinkedIn as a brand and thought leadership channel

Nice-to-haves:

• Product-led growth experience (driving bottoms-up adoption alongside top-down buyer engagement)
• Background in product marketing, customer marketing, or developer marketing
• Developer marketing and community management experience
• Familiarity with link management, martech, or marketing analytics categories
• Video content production (Loom, Descript, short-form)

Why You'll Love Working at Rebrandly

Rebrandly provides its full-time US employees with comprehensive benefits, including:

• Health & Wellness: Comprehensive medical, dental, and vision coverage with generous company contributions toward monthly premiums to keep you and your family healthy. We cover 100% of the premiums for short-term and long-term disability, basic life, and AD&D insurance. Plus additional support through HSA/FSA options and mental health resources with Talkspace.
• Work-Life Balance: Enjoy uncapped Flexible Time Off to recharge when you need it, giving you the flexibility to balance your professional and personal life. Plus a company-wide end-of-year shutdown
• Financial Security: Build your future with our 401(k) plan featuring company matching, helping you invest in long-term financial well-being.
• Remote-First Culture: We're committed to supporting our distributed team with the flexibility and resources you need to do your best work from wherever you are.
• Our Values: Join a team that lives by our core values of Builder Mindset, Know Your Customer, Burning Ambition, Transparency, and Courageous Collaboration. We believe in creating solutions, putting customers at the heart of everything we do, communicating openly, and appreciating the contributions of our teammates.
• Remote-first, globally distributed team
• Backed by Five Elms Capital; financial stability with growth-stage ambition

Compensation

• Base salary: $130,000 – $145,000 USD. Final compensation depends on location, experience, and qualifications.

Location

Candidates can be located in the USA or Europe (Ireland, Spain, Portugal, or Poland). To foster collaboration, candidates must be willing to flex their schedule occasionally to accommodate teams across time zones.

Additional Information

Rebrandly does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in the United States, Ireland, Spain, Portugal, or Poland, without sponsorship from the company.

Rebrandly is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.