About xCures

xCures is redefining how healthcare organizations in the US access, trust, and act on patient data. Our mission is to ensure that critical patient information is available when, where, and how it’s needed most — helping care providers and partners make faster, better-informed decisions that improve health outcomes.

Our AI-powered software platform aggregates, structures, normalizes, and distills patient health data from care encounters nationwide. Our driving purpose is to equip our partners with the critical pieces of validated, traceable information that they need to render care and services in a form that inspires confidence and provides real clinical utility.

At xCures, we hold ourselves to the highest standards of quality and trust. Like the tools we build, our work is driven by precision, performance, and purpose. xCures is excited to champion responsible interoperability and the transformative potential of AI in healthcare, when done with the right values front of mind.

This Role is Perfect for You If You Love:

• Category Creation & Strategic Narrative: You excel at defining new market categories and creating the "Big Story" that positions our product portfolio as the undisputed industry standard.
• Building and Scaling a Product Marketing Engine: You love driving the evolution of a high-growth company into a mature, Product-Led and Market-Led organization.
• The "Market-to-Product" Loop at Scale: You are obsessed with bringing deep market intelligence, competitive analysis, and "voice of the customer" to the executive table to influence the long-term product roadmap.
• Executive-Level Collaboration: You thrive as a connective tissue between the C-Suite, Product Org, and Commercial Org, ensuring everyone is marching toward the same revenue and adoption goals.

About the Role:

As the VP of Product Marketing, you will be the ultimate owner of how xCures' product value is defined, packaged, and delivered to the market. Reporting directly to the Chief Product Officer (CPO), you will build and lead the product marketing function, acting as a key strategic partner to the Commercial team.

Key Responsibilities

• Positioning: Own the overarching product narrative. Translate complex GenAI and healthcare data concepts into compelling, differentiated value propositions for executive buyers.
• GTM Strategy & Leadership: Architect the Go-To-Market strategy for the entire product portfolio. Orchestrate massive, cross-functional launches that align Product and the Commercial team.
• Packaging: Lead the strategic development of feature bundling and ROI frameworks to maximize win rates across our Ideal Customer Profiles (ICPs).
• Team Building & Mentorship: Hire, mentor, and scale a high-performing team of Product Marketing Managers. Establish the playbooks, frameworks, and KPIs for the PMM function.
• Executive Market Intelligence: Systematize competitive intelligence and market trend analysis. Act as a strategic advisor to the CPO and Director of Product to prioritize the roadmap based on massive market opportunities.
• Sales Enablement Strategy: Partner with Commercial leadership to design a world-class enablement program, ensuring the enterprise sales team is equipped to win complex, multi-million-dollar deals.

Qualifications

• Bachelor’s degree required; MBA or advanced degree in a relevant field strongly preferred.
• 10+ years of experience in product marketing, with at least 4+ years building and leading a PMM team.
• Deep experience in HealthTech, B2B SaaS, or healthcare data platforms.
• A proven track record of commercializing complex, highly technical products (AI/Data) for enterprise audiences.
• Executive Storytelling: Elite communication skills with the ability to pitch the company vision to external analysts, press, and enterprise C-suites.
• Business & Financial Acumen: Deep understanding of SaaS unit economics, pricing elasticity, and revenue modeling.
• Cross-Functional Influence: The gravitas and emotional intelligence to lead without formal authority across the Product Org and Commercial Org.
• Strategic Vision: Ability to zoom out to see the 3-year market trajectory, while zooming in to unblock your team on immediate launch hurdles.

Bonus Points:

• Experience in pharmacy, diagnostics, value-based care markets, or specialty healthcare markets.
• Hands-on experience marketing GenAI, LLMs, or AI-driven clinical products.
• Deep familiarity with healthcare quality and/or interoperability standards (FHIR, HL7, ONC).
• Experience scaling a startup from Series B/C through rapid growth and market expansion.

Location

xCures operates in a distributed, remote-first environment. Candidates may be located anywhere in the United States. Anticipate moderate travel (10-15%) for team offsites, key customer meetings, and major industry conferences.

The successful candidate must already have authorization to work in the United States. At this time, xCures does not offer sponsorship.

Benefits

• Base salary range: $200,000 - $230,000 annually
• Medical, Dental, Vision insurance
• 401k
• Equity options

xCures is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Agency Notice: xCures does not accept unsolicited resumes from staffing agencies, search firms, or other third-party recruiters. Any resumes submitted without a signed, active agreement with xCures will not be considered, and no fee will be paid in the event of a hire.