Us in a glimpse:

Launched in 2016 in Forbes as “Kayak” for diamonds, the company has been featured TechCrunch, NPR, USA Today, and CNBC - most recently in the New York Post for selling a record-setting $2.5m diamond online. In just 6 years, Rare Carat has grown to be the #1 marketplace for diamonds in the United States and was called the “Secret to buying a diamond” by the New York Times.

We have grown to over 100 employees, but remain a very flat and close-knit team committed to learning from each other, and having the best idea win.

Wondering why work with us? Here’s why:

1. We are a fully remote start-up, growing quickly from under 5 people to close to 100 in just six years

1. Our culture is unique: we have a global, remote team of young people taking on more responsibility than most companies would give. We have a bias for action, and a meritocracy where the best ideas win

1. We help customers with the most important purchase of their life so far, their engagement ring. Marrying humans and technology to help our customers make the right decision is thrilling and rewarding

1. If you are the right fit for our rocketship - we would make you an offer, you can’t refuse :)

About the Role

We're looking for a tech-savvy Content Writer who can blend compelling storytelling with technical execution. You'll create content that educates, engages, and converts while managing the technical aspects of publishing and optimization. Your writing will directly impact our organic growth as you craft SEO-optimized content that ranks on both traditional search engines and AI platforms.

You'll be responsible for producing high-quality articles, product descriptions, blog posts, and educational content while handling the end-to-end publishing process in WordPress. You'll also optimize content for discoverability across Google search and emerging AI search platforms, playing a key role in driving organic traffic and customer education.

Key Responsibilities

Content Creation: Write clear, compelling, and accurate content about diamonds, jewelry, and the engagement ring buying process for various audiences and formats.

WordPress Management: Publish, edit, and format content directly in WordPress, including uploading images, creating layouts, and ensuring mobile responsiveness.

HTML Editing: Make basic HTML edits within WordPress to optimize formatting, add custom elements, and troubleshoot display issues.

SEO Optimization: Research keywords, optimize content for search engines (title tags, meta descriptions, headers, internal linking), and implement SEO best practices.

AI Search Optimization: Adapt content strategies for visibility in AI-powered search platforms (ChatGPT, Perplexity, Google AI Overviews, etc.).

Content Testing: Monitor content performance and collaborate with the marketing team to refine strategies based on analytics and ranking data.

Research & Accuracy: Stay current on diamond industry trends, competitor content, and search algorithm updates to keep our content fresh and authoritative.

Requirements

• 2+ years of experience in content writing, preferably for e-commerce, DTC, or technical industries
• Proficiency in WordPress (publishing, editing, media management, basic troubleshooting)
• Working knowledge of HTML for content formatting and basic customization
• Strong understanding of SEO fundamentals (keyword research, on-page optimization, content structure)
• Familiarity with AI search optimization and how content appears in AI-generated responses
• Experience with SEO tools (Google Analytics, Google Search Console, or similar platforms)
• Excellent writing, editing, and proofreading skills with attention to detail
• Ability to translate complex technical topics into accessible, engaging content
• Self-motivated and able to manage multiple content projects independently

Bonus Points:

• Experience writing about jewelry, luxury goods, or high-consideration purchases
• Knowledge of schema markup and structured data
• Familiarity with content management beyond WordPress (Shopify, headless CMS, etc.)
• Background in DTC, e-commerce, or high-growth startups
• Understanding of conversion-focused content writing