Email Marketing Manager

About Rare Carat:


In just 8 years, Rare Carat (www.rarecarat.com) has grown to be the #1 marketplace for diamonds in the United States, and was called the “Secret to buying a diamond” by the New York Times.


Launched in 2016 in Forbes as “Kayak” for diamonds, our company has been featured TechCrunch, NPR, USA Today, and CNBC - most recently in the New York Post for selling a record-setting $2.5m diamond online.


We have grown to over 150 employees, but remain a very flat and close-knit team committed to learning from each other, and having the best idea win.


Why join us:

  • Remote-First Culture:
    Work from anywhere, collaborate with a global team, and maintain a flexible schedule
  • Impactful Role:
    Shape key marketing and pricing decisions while exploring generative AI innovations.
  • Our culture is unique: 

We have a global, remote team of young people taking on more responsibility than most companies would give. We have a bias for action, and a meritocracy where the best ideas win

  • Professional Growth:
    Learn from a team of domain experts and gain exposure to cutting-edge analytics, AI, and e-commerce technologies.
  • Collaborative Environment:
    We value mutual respect, responsibility, and the best ideas—no matter where they come from.

Competitive Package:
We offer a market-driven competitive salary

What You’ll Do

We’re looking for a skilled and creative Email Marketing Manager to join our team. You’ll be responsible for designing and launching emails that look great and drive customer engagement, conversions, and revenue growth. If you’re excited about designing high-performing email campaigns without constant guidance, this might be the role for you!


Here’s what you’ll do:


  • Design & Launch: Create stunning emails in Figma and launch them in Klaviyo (2-3 campaigns per week).
  • Optimize Flows: Build and improve Klaviyo flows that align with Rare Carat’s products and buying journey.
  • Templates: Create a mobile-friendly email template library to streamline the email process.
  • Plan & Execute: Manage the email marketing calendar and make sure it aligns with broader marketing goals and seasonal needs.
  • Collaborate: Work with the marketing team to develop content, segmentation strategies, and timing to maximize conversions while maintaining great deliverability.
  • Stay Current: Keep up with email design trends, best practices, and technologies.
  • QA Everything: Test emails across devices to ensure they look perfect and work flawlessly.
  • Inspire: Monitor competitor emails for ideas and inspiration.



What We Expect

You’re a detail-oriented designer who can balance email volume, performance, and creativity. You’re excited to lead email design and produce responsive, mobile-friendly templates that align with our brand’s identity. You work well independently but also enjoy collaborating with a team.



Must-Haves

  • Experience: 5+ years in email marketing, preferably in DTC.
  • Tools: Proficient in Figma and Klaviyo.
  • Organization: You’re great at managing an email marketing calendar.
  • Attention to Detail: You’re meticulous and have strong QC procedures.
  • Communication: You’re a strong collaborator and communicator.



Benefits

  • Remote Work: Work from anywhere!
  • Growth Opportunities: Be part of a fast-growing startup.
  • Creative Freedom: Show off your design skills and innovate.
  • Flat Structure: Work directly with leadership and a supportive team.
  • Meaningful Work: Help customers with one of the most important purchases of their lives.



How to Apply and What to Expect

If you’re interested in becoming part of one of the greatest remote teams in the jewelry industry, apply via LinkedIn or by sending us an email (use your email writing skills!) with your resume to tanisha@rarecarat.com.

  • Note: Please name your CV/Resume with your first and last name.
  • If you’ve applied for a similar role within the last two months, no need to reapply—we’ll reach out if there’s a match.


What Happens Next:

  • If your resume catches our eye, you’ll get an email with next steps (during busy times, it could take up to a week to hear back).
  • The interview process has three rounds of video interviews where you’ll get to show off your skills and meet the team.


We can’t wait to see how you’ll make Rare Carat’s emails sparkle like our diamonds!

Please fill up this form in order to proceed!

Operations

Remote (India)

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