Join Our Team at RealWork

Hello there! We're RealWork Labs, a dedicated crew of innovators based in Austin, Texas. We're in the business of helping home service providers build online trust with homeowners, and we're pretty good at it, if we do say so ourselves.

We've built a hyper-local content platform that allows service providers to easily share their work through videos, reviews, and photos tied to their job site location. It's all about quality and trust with us, and we're proud to say our platform has proven its worth by helping our clients establish a strong online presence and build trust with their customers.

RealWork Labs is based 100% in the US and headquartered in Austin, TX.

The Role:

We’re looking for a strategic and hands-on Senior Product Marketing Manager to build and lead the product marketing function at RealWork. You’ll be our first dedicated PMM—responsible for crafting positioning, driving go-to-market launches, creating content and collateral, and helping us tell the RealWork story to both prospects and customers.

You’ll work cross-functionally with Product & Design, Sales, Customer Success, and our executive team to own the full go-to-market lifecycle. This is a high-impact, high-visibility role with a clear path to leadership as we scale.

Responsibilities

• Define product positioning & messaging across RealWork’s core offerings (AI websites, review automation, SEO/visibility tools, integrations).
• Lead go-to-market launches for new products and features—collaborating with Product, Sales, and CS to drive adoption and engagement.
• Create marketing and sales enablement materials (product one-pagers, demo scripts, pitch decks, competitive battlecards, etc).
• Work closely with the CEO to shape our narrative to investors, partners, and internal teams.
• Own ICP development and segmentation, including persona definition and use-case-based messaging.
• Partner with Product to influence roadmap prioritization based on market and customer insights.
• Work alongside GTM team to identify customer acquisition and engagement channels tailored to home service SMBs. You'll play a key role in helping us understand how to connect with this audience more effectively, whether through new channels, formats, or messaging strategies.

Qualifications

• 5–8+ years of experience in product marketing at a B2B SaaS company, ideally with some exposure to SMB, martech, or vertical SaaS.
• A strong track record of leading product launches, especially in fast-paced or startup environments.
• Excellent storytelling, positioning, and copywriting skills.
• Ability to take ownership and execute across strategy and tactics—you’re comfortable rolling up your sleeves to get things done.
• Confidence presenting to executives and customers alike—you can translate technical features into customer benefits.
• Experience with product packaging and pricing research.

Bonus If You Have

• Experience marketing to SMBs or non-technical buyers
• Background in SEO, CRM, or martech products
• Prior experience at an early-stage startup as the first or founding PMM

Why Join RealWork Labs

• Startup environment within a stable, industry-leading company
• Competitive salary and commission structure
• Excellent Health, Dental, Vision and Parental Benefits
• Regular team outings & events
• Flexible PTO
• 401(k)

RealWork Labs is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local, state, and federal law or ordinance.