ABOUT REFORGE

Reforge is evolving to empower product teams beyond education. Alongside expert training, we now offer AI-powered tools designed to help teams ship high-quality software faster. With two innovative tools already launched and more on the way, we combine cutting-edge software with the earned insights of the world’s top practitioners. Join us as we shape the future of product management!

OUR OPERATING VALUES

Our operating values are opinionated on purpose. We don’t aim to be everything to everyone. Their distinctness is meant to be used as a common set of threads that bond us together on our mission. We use our values to operate, solve problems, make decisions, evaluate/reward team members, and determine who and how we hire. You can see our full set of values and the decisions behind them.

1. ⛴️ Delivering value to customers is all that matters.
2. 🔂 Maximize the pace of improvement.
3. ⚡️ Small teams do bigger things.
4. 🧠Think like an underdog.
5. ⚙️ Be a problem-solving machine.

ABOUT THIS ROLE

We are looking for an AI Content Marketer to own the creation and execution of content around our AEO (Answer Engine Optimization) strategy.

In the past year, we've launched a suite of AI-powered product tools (Reforge Insights, Research, Build, and Reforge Launch) that are growing rapidly through product launches. We are now building the sustainable, compounding content engine that will fuel our next phase of growth.

This role is helping build that engine by creating content that helps product teams discover us through AI-powered search. You'll work with top-tier AEO strategy experts who will provide direction, while you own the rapid, high-quality execution across every content format imaginable. This is a hands-on role for someone who thrives on variety, moves fast, and gets energized by seeing their content drive real business results.

It will require juggling many initiatives, mastering new AI tools weekly, and becoming the Swiss Army knife of content creation. But you'll be instrumental in establishing Reforge as the go-to resource for product teams embracing AI.

WHY THIS ROLE IS UNIQUE

• Help Build A New Channel - AEO is one of the next major distribution channels. Help build it from the ground up and learn from industry experts while doing it.
• Unprecedented Assets - Leverage a massive library of deep content created by industry experts.
• AI-First Content Creation - You'll use AI tools daily - from Claude and ChatGPT for research and writing, to Midjourney for visuals, to HeyGen for video creation.
• Direct Business Impact - Your content will directly drive leads for our new AI products. You'll see immediate impact on revenue and user growth.
• Variety at Scale - One day you're creating a YouTube tutorial, the next you're crafting Reddit responses, then building landing pages. Never a dull moment.
• Work with Industry Experts - Partner with leading AEO strategists and tap into our network of product leaders from companies like OpenAI, Canva, Slack, and Notion.

WHO YOU'LL WORK WITH

• Brian Balfour (CEO) - You'll have direct access to Brian, receiving strategic direction and feedback on high-priority initiatives
• Jimmy Daly (Marketing Lead) - Work with Jimmy Daly who leads our marketing content. Jimmy has a decade plus of experience and deep network in the content space.
• External AEO Strategists - Partner with leading experts like Ethan Smith (Graphite) who will provide keyword research, competitive analysis, and strategic direction
• Will Georges (Head of Data) - Partner with Will to analyze content performance and identify opportunities

WHAT YOU'LL OWN

You'll own the end-to-end execution of our AEO content creation, working closely with external partners to maximize our visibility across all surfaces where product teams seek solutions.

Your responsibilities will include:

• Multi-Format Content Creation - Write optimized blog posts, comprehensive guides, and landing pages about AI prototyping, user research, and product development tools
• Landing Page Creation - Format, write, and create landing pages in tools like Framer.
• Video Production - Script, record, and edit YouTube tutorials and how-to videos that showcase our tools and methodologies
• Community Engagement - Monitor and respond to relevant Reddit threads, Slack communities, and forums where product teams discuss challenges we solve
• AI Tool Mastery - Leverage ChatGPT, Claude, Midjourney, Runway, and emerging AI tools to 10x your content output without sacrificing quality
• Content Repurposing - Transform existing Reforge content (research recordings, course materials, expert interviews) into new formats optimized for discovery
• Performance Tracking - Work with AEO tools to measure content impact and iterate based on what drives actual leads and conversions
• Rapid Experimentation - Launch 20+ content experiments monthly across different formats and platforms to find what resonates

SKILLS & EXPERIENCE WE ARE LOOKING FOR

• You are a high-level individual contributor.
• You eat, breathe, and sleep content creation.
• Portfolio demonstrating range across written content, video, and visual formats
• A constant user and explorer of AI tools - you should already be using Claude/ChatGPT, image/video generation tools daily. You may be using other tools like AirOps, n8n, or more.
• Reddit, YouTube native. You understand the culture of what works and doesn’t work on those platforms.
• Proven ability to write clear, engaging content about professional topics for a product/engineering audience
• Video skills including recording, basic editing, and optimization for YouTube/social platform
• Exceptional project management - you can juggle 10+ concurrent initiatives without dropping balls
• Scrappy problem-solver who figures things out independently rather than waiting for detailed instructions
• Speed and quality in equal measure - you ship fast but maintain high standards
• Deep curiosity about AI, product development, and how people discover and evaluate tools

BENEFITS

The internal mission of Reforge is to create an environment where you create the best work of your career. In order to do that we offer:

• Remote-first & Flexible - Everyone does their best work in different environments. We operate as a distributed-first team and offer financial support that enables you to create the schedule and environment that fits to you. We also ask that every employee block off 2-3 hours of daily “deep work,” ensuring that you always have uninterrupted time and can keep a schedule that enables you to do your best work.
• Top-tier Healthcare -
• • Medical - Choice of PPO 500, PPO 250, or HDHP 3300 with a max coverage of 100% of premiums for employees and 70% for dependents.
  • Dental & Vision - 99% of premiums for employees, and up to 70% for dependents.
  • Health Savings Account - For those that choose to enroll in the HDHP, includes semi-monthly company paid contributions.
• Competitive Compensation - Salary + equity package aligned with top-tier tech companies.
• 401(k) - We offer the opportunity for you to contribute to a 401k directly from your paycheck.
• Flexible PTO - Having plentiful “off the grid” time is a key to doing your best work. We offer flexible PTO. Take time when you need it. Everyone must take at least 10 days per year, and we highly encourage more.

…and much more

COMPENSATION

We have built a data-driven compensation philosophy at Reforge, with the intent of enabling all employees to do their best work. When setting compensation for each role, we use bands that include a target salary; on occasion we will extend an offer above or below the target if the skills presented in the interview process show spikes or peaks—but this is rare, and the highest likelihood is that your offer will be at target.

The target salary for this role is $136,000 - $184,000.

Equity is also included and will be discussed during the interview process.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

At Reforge, we believe that diverse teams build better products—and a better future. We're committed to creating an environment where people of all backgrounds, identities, and experiences can thrive.

This means:

• Proactively seeking out diverse talent and reducing bias in our hiring process
• Fostering a culture of inclusion where every voice is heard and valued
• Continually learning and evolving our practices as we grow

We know that building an equitable workplace is an ongoing effort, not a one-time initiative. We're committed to doing the work—and to holding ourselves accountable along the way.

If you’re excited about this role but don’t meet every single qualification listed, we still encourage you to apply. We believe skills can be developed and potential can’t always be captured on a resume.