About PMW

PMW, a Rentvine company, builds high-performing, industry compliant property management websites and paired marketing services that help PM companies win owner leads and grow portfolios. Offerings include website packages and tiered monthly marketing & hosting plans, plus options like SEO property widgets, reputation management, live chat, and branded calculators. Sites are purpose-built for conversion and integrate with leading property management software (e.g., Rentvine, AppFolio, Buildium, Propertyware, Rent Manager, and more). We care deeply about building a company where smart, driven individuals can grow, feel supported, and do the best work of their careers. Our people aren't just part of our success—they're the reason for it.

About Rentvine

Rentvine is the fastest-growing property management software company in the industry, ranked #60 on the 2025 Inc. 5000 list. Our powerful, cloud-based platform helps property managers streamline operations, reduce manual work, and deliver a better experience for tenants and owners. Behind that innovation is a team-first culture that puts people at the center. We care deeply about building a company where smart, driven individuals can grow, feel supported, and do the best work of their careers. Our people aren't just part of our success—they're the reason for it.

About the role

The Digital Marketing Analyst is responsible for optimizing website performance, improving organic visibility, implementing SEO best practices, and leveraging AI-powered tools to drive measurable growth for client websites. This role works cross-functionally with PPC, Project Management, Development, and Client Solutions to ensure websites are structured, optimized, and aligned with strategic growth objectives.

The Analyst manages assigned accounts, conducts audits, provides recommendations, and supports clients through performance-driven insights.

What you'll do

SEO Audits & Optimization

• Conduct comprehensive SEO audits using SEMrush, Ahrefs, and related tools
• Identify technical, structural, and content optimization opportunities
• Implement on-page SEO improvements
• Monitor keyword rankings and search visibility

Website Structure & Technical SEO

• Build and optimize website hierarchy for organic growth
• Improve internal linking and content structure
• Implement and refine schema markup (JSON-LD preferred)
• Ensure SEO best practices are incorporated into new website builds

AI & Automation Integration

• Implement and refine AI website agents and automation tools
• Leverage AI tools to improve reporting, insights, and performance tracking
• Experiment with new AI-driven enhancements to improve UX and engagement

Data Analysis & Reporting

• Analyze traffic trends, rankings, and performance metrics
• Provide actionable insights and recommendations
• Prepare reporting materials for client meetings
• Maintain organized workflows in Monday.com

Cross-Functional Collaboration

• Align SEO and PPC strategy for full-funnel performance
• Partner with Project Managers and Designers to embed SEO into website builds
• Support Client Solutions with optimization recommendations
• Participate in client calls and maintain assigned 1:1 relationships

Who You Are

• Local to Estero, FL and available for on-site collaboration.
• A self-starter who thrives in a fast-paced environment and can manage multiple clients with ease.
• Obsessed (in the best way!) with SEO, website structure, schema, and staying ahead of algorithm shifts.
• Comfortable experimenting with AI agents for website insights and automated reporting.
• Exceptionally organized, detail-oriented, and proactive.
• Strong communicator who enjoys working directly with clients to explain insights, strategy, and results.
• Passionate about learning, testing, and implementing new marketing innovations.

Qualifications

• Proficiency in SEMrush, Ahrefs, Google Analytics, and Search Console
• Strong understanding of technical SEO fundamentals
• Ability to audit and implement schema markup
• Understanding of site architecture and internal linking strategies
• Familiarity with AI-powered marketing tools and automation systems
• Experience using Monday.com or similar workflow platforms
• Strong data interpretation and analytical skills

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