What we do

Founded in 2015, ReUp Education is the only organization that focuses exclusively on helping colleges and universities engage and re-enroll the more than 40 million US residents who have “stopped out” and support them until graduation, through our technology-enabled service. To date, we have re-enrolled nearly 28,500 students and recaptured over $139 million in tuition for our university partners. Today we build regional marketplaces to connect the supply of educational opportunities with the demand for skilled and credentialed workforce professionals.

About the role

• The Lifecycle Marketing Specialist will work with the Lifecycle Marketing Manager to drive the planning, creation, execution, and analysis of targeted marketing campaigns across the student lifecycle. This role focuses on leveraging segmentation, personalization, and data-driven insights to enhance the customer journey and improve engagement.

What you'll do

• Strategy Development: Work with the Lifecycle Marketing Manager to design and implement a comprehensive multi-channel  lifecycle marketing strategy, with a special emphasis on SMS
• Campaign Execution: Assist in the development and execution of lifecycle marketing strategy, with emphasis on SMS, but  including email and workflows using triggers, segmentation, and personalization. Write creative briefs to guide campaign direction and messaging. Set up, test (QA), and deploy campaigns with precision and attention to detail.
• Performance Measurement: Create, manage, and analyze metrics to monitor campaign performance and the marketing funnel. Report on test results, gather insights, and recommend optimization strategies. Regularly build and evaluate reports to enable data-driven decision-making.
• Content Coordination: Collaborate with cross-functional teams to launch new initiatives and assets. Support the marketing calendar by executing timely and relevant campaigns across email, sms, and other relevant channels.
• Optimization and Innovation: Deliver actionable insights based on test results to enhance the learner journey. Stay up-to-date with lifecycle marketing trends and best practices to continually refine strategies.

Qualifications

Research shows that women and people from underrepresented groups often only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. ReUp encourages you to break that statistic and to apply. We look forward to your application.

• 3-5 years of experience in email and SMS marketing, lifecycle marketing, or a similar role, with at least 1 year of direct experience in SMS marketing
• Experience with email marketing tools, sms marketing tools, automation platforms, CRM platforms, A/B testing and segmentation strategies.
• Strong knowledge of email and SMS marketing principles, including segmentation, personalization, and triggers.
• Familiarity with GDPR, CAN-SPAM, TCPA and other mass communication compliance regulations.
• Excellent communication and organizational skills, with the ability to work effectively across marketing, and other teams.
• Data-driven mindset with experience analyzing and reporting on campaign performance.
• Attention to detail and commitment to delivering high-quality work
• Bachelors degree preferred

Benefits

• Compensation salary $70,000 - 80,000 commensurate with experience
• Medical, dental, and vision insurance for employees
• • We pay 100% of the employee's premium and 50% of any dependents' premiums
  • Contribute up to $2000 to employee HSA/$3000 to employee + dependent HSA
  • PPO Buy-up plan available
  • FSA available
• Company paid short-term disability, long-term disability, and life insurance for employee
• Flexible time off and remote work opportunity
• Up to 80 hours of dedicated sick time annually to support your well-being and work-life balance
• 15 paid holidays per year (including Juneteenth and the last week of the calendar year)
• Company wellness days (2 per year)
• Day of Service (Paid day for volunteering)
• 401(k) plan
• Paid parental leave (12 weeks primary parental leave, 6 weeks secondary parental leave)
• A diverse team that fosters a high level of collaboration despite being highly distributed
• We provide your choice of a Mac or PC laptop

Location

This hybrid role is based in Austin, TX, with 2-3 in-office days per week.

Company Culture

REDEFINE THE POSSIBLE * INNOVATE WITH PURPOSE * RESILIENT BY DESIGN * ACHIEVE BEYOND EXPECTATIONS * THRIVE TOGETHER

At ReUp, our values guide everything we do. We redefine the possible by bringing energy, boldness, and vision to every challenge, breaking barriers and delivering outcomes that redefine success. We innovate with purpose, developing impactful solutions that inspire our partners, learners, and teams—always rooted in balance, authentic collaboration, and integrity. We are resilient by design, empowering learners, teams, and organizations to adapt, grow, and lead with strength in a changing world. We achieve beyond expectations by harnessing the power of data and evidence-based strategies to deliver measurable, outsized results that create lasting impact for all stakeholders. And we thrive together, believing that through collective action, opportunities are not finite and limited but expandable, creating an ecosystem of growth and collaboration.

ReUp Education is an equal-opportunity employer. Our company values diversity and believes diverse teams make innovation possible. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.

We are unable to offer visa sponsorship or work authorization transfers for this position. Applicants must have the legal right to work in the United States without the need for employer sponsorship