About The Role

The Sr Product Marketing Manager (VPP) will be a leader within Rhythm Energy’s go-to-market team, bringing strong customer empathy, crisp positioning instincts, and analytical rigor to drive adoption and performance of Rhythm’s Virtual Power Plant (VPP) programs. This role will also define how the product is distributed and scaled across channels to drive efficient growth and engagement. You will shape the narrative, go-to-market strategy, and ensure VPP offerings are simple, trusted, and compelling for customers and partners. 

The VPP Product Marketing Manager is a critical link between Product, Sales, equipment manufacturers, and installers—translating complex program mechanics into clear value propositions, high-performing funnels, and consistent execution across channels. 

What you'll do 

• Define Ideal Customer Profile (ICP): Build a Equip Sales and Customer Care with training, talk tracks, and objection-handlingdeep understanding of customer motivations and barriers through research, translating insights into personas, segmentation, and recommendations.

• Positioning & Messaging: Own the positioning, messaging, and differentiated value proposition for VPP products.  

• Own Customer Acquisition Strategy: Own acquisition across paid, lifecycle (email/SMS), sales, and partner channels, including channel selection, budget allocation, and optimization.  

• Distribution Strategy & Channel Optimization: Develop and optimize multi-channel distribution (paid, lifecycle, partnerships, installers, OEMs), prioritizing based on CAC, conversion, and customer quality.  

• Lifecycle & Adoption: Design and optimize the full customer lifecycle (acquisition → activation → participation → retention) with Product and Sales.  

• Content Creation: Create or guide customer-facing content (landing pages, journeys, messaging) that builds trust and comprehension.  

• Sales & Care Enablement: Equip Sales and Customer Care with training, talk tracks, and objection-handling.  

• Performance Measurement & Iteration: Own performance tracking (funnel, participation, churn, ROI) and use insights to prioritize improvements.  

• Partner/Platform Collaboration: Support partner GTM (platforms, OEMs, installers) to ensure consistent messaging and experience.  

• Cross-Functional Launch Readiness: Coordinate cross-functionally to ensure readiness for launch (targets, terms, content, workflows, and measurement).  

• Brand & Trust Stewardship: Ensure transparency and customer control across all communications.  

What you'll bring 

• 5+ years in product marketing, GTM, or growth roles with strong product partnership (energy, VPP, climate tech, smart home, or adjacent experience preferred).  

• Ability to translate complex concepts into simple, compelling messaging that builds trust.  

• Excellent communication skills and ability to influence cross-functional stakeholders.  

• Experience managing the full customer journey and products requiring ongoing engagement (e.g., subscriptions, marketplaces, energy, fintech).  

• Experience owning or influencing marketing investment decisions (budget, CAC, channel mix).  

• Track record launching products and driving measurable growth through positioning, channels, and lifecycle optimization.  

• Strong analytical fluency; ability to define KPIs, interpret data, and run experiments (A/B testing).  

• Experience guiding designers and content creators.  

• Customer-focused mindset using qualitative and quantitative insights.  

Success Metrics 

• Funnel performance: traffic, conversion, CAC, activation, retention  

• Customer engagement and participation  

• VPP scale (MW enrolled and available)  

• Customer trust (CSAT/NPS) and industry-leading retention  

Location 

Rhythm Energy is headquartered in Houston, Texas. This position can be Houston-based or remote. 

What you'll love 

• Our culture. We're friendly, transparent, and love to innovate together.  

• Flexible work-life balance. We embrace the mix of working remotely and from the office.  

• Professional development opportunities. We love to grow together.  

• A chance to make a difference. We're a sustainably-driven company rethinking what's possible in Energy.  

• Competitive compensation. We reward performance with annual bonuses and salary increases.  

• Health Benefits. We promote your well-being with unlimited paid vacation and premium private medical insurance for you and your family.  

Why Rhythm 

• Impact: Help play a key role in defining and scaling an important new element of Rhythm’s story—our VPP strategy—a critical lever for the future of customer-centric, low-carbon energy.  

• Growth: Opportunity to build a category-defining GTM motion at the intersection of energy, software, and connected devices.  

• Location: Rhythm is headquartered in Houston, but half of the company is remote

About Rhythm Energy

Rhythm is a renewable energy and technology company empowering you to take control of your budget and your footprint. We combine energy market expertise with technology, design, and data science to create best-in-class products and services that are simple, delightful, and seamlessly integrated with the rhythm of your life. Our mission is to upend the energy status quo by setting a new standard of service excellence and customer partnership. We are a mission-driven, results-oriented group of engineers, businesspeople, designers and artists who love solving tough problems, all while making a positive impact on our communities.