About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Rippling is scaling toward $1B ARR and beyond, which means expanding our cross-sell engine to drive revenue growth across multiple product lines and customer segments. That’s where you come in.

As a Lifecycle Demand Generation Manager on the Cross-Sell Marketing team, you’ll be responsible for driving cross-sell pipeline throughout the customer journey with nurture and lead capture initiatives. You’ll conceptualize, execute, and optimize marketing campaigns across channels (email, ads, webinars, direct mail) that educate customers and deepen their engagement with Rippling.

This is a highly cross-functional role. You’ll work closely with growth, product marketing, brand, content, sales, and customer success to build, test, and scale programs that impact pipeline and revenue.

Rippling’s marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling “the 1% of the 1%” - and lifecycle is central to unlocking our next phase of scale.

What you will do

• Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Write email nurture drips, run in-app and paid advertising to educate customers around products and thematic topics.
• Partner with product, growth, and data teams to identify lead firmographic and behavioral triggers, map journeys, and build personalized nurture streams that increase activation and retention.
• Collaborate cross-functionally with other teams, including sales, growth, marketing operations, analytics, and brand marketing to execute your campaigns.
• Analyze performance across touchpoints and identify areas to optimize. Shift resources to what’s working, test new ideas quickly, and scale what moves the needle.
• Serve as the connective tissue across marketing, product-led growth, and sales—ensuring messaging, timing, and experience are aligned across the customer lifecycle.

What you will need

• 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
• Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV.
• Customer obsession that you translate into punchy, specific copy.
• Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
• Clear, concise communicator with the ability to work across teams and influence stakeholders at all levels.
• Analytical mindset—you can parse complex data, spot opportunities, and act on them quickly. Data-driven decision-making—experience analyzing datasets in Excel or SQL to draw insights and measure impact.
• Strong project management abilities—balancing multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand.
• Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.
• PLG or B2C lifecycle demand-gen/growth experience using usage signal to drive pipeline is a plus.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.