About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries — and one of our most important levers for growth is the Broker channel.

We're looking for a Channel Marketing Manager aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients.

In this role, you’ll own and execute marketing initiatives that support our Broker sales motion — combining demand generation, partner marketing, sales enablement, content strategy, and channel-facing communications. You’ll work hand-in-hand with Channel Sales and the broader GTM org to bring this segment to life and keep momentum high year-round.

This role is highly cross-functional. You’ll work closely with Rippling’s Broker Sales teams and the broader Marketing organization. We’d love to talk to you if you think like an owner, tell compelling stories, and thrive while driving multiple high-impact initiatives forward at once.

Our GTM team sits within the marketing organization. This role is based in either our New York or San Francisco office.

What you will do

• Develop and run multi-channel campaigns to drive Broker engagement and generate pipeline — including email, social, field activations, and digital nurtures

• Build repeatable, engaging growth programs starting from forming an audience and cascading it through tactics like a monthly newsletters, quarterly thought leadership webinars, and educational resources

• Create sales-support content (pitch decks, customer stories, collateral, co-branded assets) to help Channel Sales win with brokers and their clients

• Partner with Channel Sales to identify marketing needs, spot new opportunities, and support the team with tailored campaigns and outreach

• Launch “always-on” Broker nurture programs to build awareness, trust, and excitement about Rippling

• Evolve our Broker messaging and positioning based on ongoing feedback, testing, and market insights

• Measure the ROI of campaigns and iterate quickly based on performance
• Be a trusted voice on how to market with and to brokers — helping make Rippling top of mind in this ecosystem

What you will need

• 3–5 years of experience in B2B marketing with a strong foundation in demand gen, product marketing, and/or partner/channel marketing

• Experience running outbound campaigns and digital programs — from field marketing and email to paid social

• Ability to create clear, impactful sales-support content that actually gets used — including co-branded assets, case studies, and educational materials

• Strong grasp of full-funnel marketing strategy, with a practical sense for balancing nurture and activation

• Data-minded and results-oriented — comfortable pulling performance reports and using insights to optimize

• Creative and scrappy — you know how to ideate and execute with the tools on hand

• Confident working cross-functionally, especially with sales — you know how to support without overcomplicating

• Comfortable working in a fast-paced, evolving environment with high expectations and a strong performance culture

• If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.