About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

As a Senior Paid Media Strategy Manager, you’ll help how people discover and understand our brand through high-impact media investments. Your work will ensure upper-funnel channels drive both awareness and downstream impact. 

You’ll support scaling across brand channels including CTV, Linear TV, OLV, Audio, Display and OOH as the program matures. You’ll handle planning and optimization, measurement, and audience & creative testing.

You’ll partner closely with Brand, Creative, Analytics, and agency teams to deliver campaigns that are creatively strong, rigorously measured, and tied to business impact.

What you will do:

Media Strategy & Planning:

• Own planning and execution across upper-funnel and mid-funnel channels including CTV, Linear TV, YouTube/OLV, Audio, Display, and OOH
• Define the role of each channel within Rippling’s broader brand and full-funnel strategy, balancing reach, attention, and downstream impact. 
• Partner with agencies and vendors on media planning, briefing, trafficking, QA, pacing, and optimization. 
• Support high-impact seasonal moments and tentpole campaigns 

Measurement & Performance

• Track and interpret KPIs that connect brand health to business outcomes (reach, frequency, attention, visits, pipeline signals)
• Lead or support brand lift, incrementality, and creative performance analyses
• Partner closely with Analytics and Data Science to understand halo effects, cross-channel impact, and downstream contribution. 
• Build clear, executive-ready reporting that translates performance into insights, learnings, and recommendations. 
• Experience with brand measurement and performance frameworks, including incrementality testing, MMM, and brand lift studies.

Creative & Audience Testing

• Collaborate with Brand and Creative teams to develop channel-appropriate creative strategies
• Support audience, creative, and messaging tests to continuously improve performance and learn what drives impact
• Help evolve creative frameworks that scale across channels while maintaining brand consistency

Cross-Functional Collaboration & Operations

• Act as a connector across Brand, Performance, Creative, and Agencies partners
• Help establish playbooks, testing roadmaps, and operational processes for brand media
• Ensure tracking, UTMs, and measurement foundations are implemented correctly
• Bring structure to ambiguity while remaining flexible in a fast moving environment

What you will have:

• ~7+ years of experience managing paid media campaigns
• Hands on experience running paid YouTube campaigns end to end (non-negotiable)
• Strong understanding of how upper funnel media supports lower funnel outcomes
• Analytical and comfortable working with data, dashboards, and experimentation
• Clear communicator who can distill insights for cross-functional partners and execs
• Curious, proactive, and excited to learn newer channels like CTV, TV, Audio, and OOH
• Comfortable operating in fast-moving, ambiguous environments

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.