About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the Role 

The growth platform team brings together the set of capabilities that fuel Rippling’s cross sell engine to existing customers, which is a critical component of growth since Rippling has over 30 products. We have an ambitious set of targets for the next 5 years and new, complex sales motions (internal markets, coordinated outbound, new verticals, etc.) continuously rolling out that need to be supported. Simply put, without a massive step up in the capabilities of our growth platform and the right long term plan, we won’t be able to meet these goals or continue to support new sales motions.

As the Principal Product Manager of this area, you will play a pivotal role in shaping the direction of this growth platform and driving the execution of its roadmap. You’ll help determine which capabilities – ranging across campaign management, audience creation, targeting/conversation optimization, leads database, in-product messaging, experimentation, suppression, analytics/reporting, and more – the growth engineering team should invest in and which should be done manually or through external business systems. You’ll make sure that you’re multiple steps ahead of the growth marketing users leveraging the system, driving an ambitious roadmap that accounts for the ever-growing complexity of Rippling. You will be working closely with the marketing team to develop the right strategy that will allow us to maximize the success of our cross sell initiatives.

What You Will Do

• Own the Campaign Management Tools responsible for optimizing cross sell initiatives to existing customers
• Unify a set of systems and manual processes into a single campaign management platform that runs automated workflows
• Build an audience creation tool that allows marketing users to build campaign cohorts off of account data, behavioral signals, and propensity scores
• Leverage machine learning to optimize campaigns and their audiences
• Integrate seamless experimentation capabilities so that we can continuously test and improve content, channels, and audiences across hundreds of campaigns
• Enhance our in-product messaging capabilities so that 3rd party integration partners can leverage them to advertise to Rippling customers
• Ensure we have scaled our growth engine to allow Rippling to become a multi-billion dollar ARR company
• Work cross functionally with engineering, marketing, operations, analytics, data science, and revenue

What You Will Need

• 8+ years of Product Management experience
• Self-starter with a bias towards action
• Ability to thrive in a fast-paced environment
• Strong technical and data skills
• Strong product and usability instincts
• Helicopter pilot mentality - you can easily switch from high level strategy and planning to UI polish and data model details
• Exceptional written and verbal communication and comfortable working in a highly cross-functional role
• Experience building complex workflow and integration/marketplace products
• Ad tech, growth marketing, or hyper growth startup experience a strong plus
• Strong alignment with our leadership principles: in particular Go and See, and Are Right, a Lot.

About the Team

The Ads platform team builds machine learning and ad serving infrastructure to recommend relevant content in the form of ads and email to targeted audiences at the right time to maximize buying opportunities. This team works on in-product cross-sell and monetization opportunities by building an ad platform to target Rippling admins with relevant ads for Rippling products. The team also builds an activation and self-serve platform and an in-house omnichannel outreach platform leveraging proprietary data funnels and recommendation algorithms. This org manages Rippling’s machine learning platform, ads platform, and advanced email outreach systems.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.