You will be based in our NYC or SF office and will be required to be in office 3x/week.

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

If you've heard of Rippling, you may know us as an HR company. But that's far from the full story. Since Day One, we've invested heavily in the ability to build, market, and sell multiple products to multiple buyers. This "secret sauce" has unlocked massive growth for Rippling—as one of the fastest growing startups we're well on our way to building a single platform for companies to manage all of their business operations.

One of our most critical growth motions is New Logo Sales. Every new customer starts with top-of-funnel—and we need someone to own the entire engine that gets them there.

As our Growth Marketing Lead for NLS, you'll own all top-of-funnel growth for new logo acquisition. That means paid media, owned channels, SDR positioning, and experimental growth plays—all reporting to a single number: qualified pipeline. You won't just run one channel. You'll architect the full acquisition strategy, deploy budget across the mix, shape how SDRs position Rippling outbound, and run a high-velocity experimentation program to find the next unlock.

We're looking for someone who has operated across the full growth stack at a high-growth B2B company—not a single-channel specialist, but a multi-channel operator who can toggle between building paid campaigns, writing outbound sequences, scaling owned channels, and shipping scrappy growth hacks. If you've personally built acquisition programs from scratch and scaled them to meaningful pipeline, we'd love to chat.

What you will do

• Own ambitious pipeline targets for NLS acquisition across all top-of-funnel channels. You set the strategy, allocate the budget, and own the number.
• Direct and run paid acquisition hands-on—search, social, display, ABM—optimizing for pipeline quality and CAC efficiency, not vanity metrics.
• Shape SDR outbound strategy: define ICP targeting, messaging frameworks, and sequencing. Arm SDRs with positioning that converts. You don't manage the team, but you define what they say and who they say it to.
• Build and scale owned acquisition engines—email/lifecycle, SEO, content, webinars, community, and referral programs—as durable, compounding channels.
• Run a high-velocity experimentation program. Launch growth hacks, viral loops, partnerships, and unconventional plays. Share learnings, kill losers fast, and scale winners.
• Deploy a multi million dollar budget across online and offline channels, maximizing pipeline ROI across the full marketing mix.
• Work cross-functionally with Product Marketing, RevOps, and Sales to ensure messaging alignment, attribution clarity, and pipeline quality feedback loops.
• Innovate beyond typical B2B playbooks. Obsess over finding novel ways to use AI and other tools to unlock scale.

What you will need

• 6-8+ years of growth marketing experience with demonstrated ownership across multiple channels—paid, owned, AND outbound/SDR enablement. Not just one.
• You've personally built and scaled multi-channel acquisition programs that drove measurable pipeline—not just optimized existing playbooks someone else created.
• Hands-on experience shaping SDR outbound strategy—messaging, sequencing, ICP definition, channel selection. You understand outbound at a tactical level and can write sequences that convert.
• Strong experimentation DNA. You've run high volumes of tests, understand statistical rigor, and can identify high-leverage bets quickly.
• Analytical and technical—comfortable in SQL, BI tools, and marketing automation. You build your own dashboards and don't wait for someone to pull data.
• Proven track record of managing meaningful paid budgets with clear accountability to pipeline and revenue outcomes, not just lead volume.
• Incredible writing skills—you can write ads, emails, and outbound copy that convert.
• Self-starter with a bias toward action who thrives in high-velocity, ambiguous environments. You move fast and figure things out independently.
• Strong ownership mentality; you take maximum accountability for performance and can clearly communicate performance drivers to cross-functional teams and execs.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.