Senior Marketing Strategy & Planning Manager: Budget & ROI

About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from addresses.

About the role
Rippling’s Marketing team has built the engine behind one of the fastest startup growth stories ever. We are rapidly launching new product lines and expanding globally, and the Marketing organization is scaling in line with this hypergrowth. 

The Marketing Strategy & Planning team is responsible for enabling this growth by ensuring all systems within the Marketing engine are at maximum capacity and efficiency. This team owns the business cadences, operating rhythm, resource investments, and strategic business decisions for Marketing. 

This role must be based out of our New York City or San Francisco office.

What you will do
  • Drive and own the Marketing investment model across resources, programs and headcount. Determine which channels are most effective in converting our top-line business metrics, and build subsequent business plans for Marketing teams to execute against. 
  • Partner with Marketing, Sales and Finance teams to develop and communicate the Marketing investment plan, budget and CAC payback expectations. Be deeply embedded with Sales & Finance on a monthly and quarterly basis.  
  • Partner closely with Growth, Events, Brand and Product Marketing to improve return on investment and channel mix. 
  • Create frameworks for business decision making against: vendors, channel efficacy, CAC Payback, headcount growth and more. Leverage frameworks for annual and quarterly planning cycles.
  • Determine the strategy behind our Marketing investment mix 
  • Analyze and stay on top of ROI metrics 
What you will need
  • 8+ years of experience in BizOps, Sales Strategy, Finance, Consulting 
  • Experience in Finance at prior B2B tech companies
  • Experience working and partnering with Sales Strategy, Finance and Growth teams
  • Excellent communication and stakeholder management across executive audiences, but have ability to dive into the weeds to understand detailed business problems
  • Ability to distill complex data sets to simple solutions 
  • High growth mindset
Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.  For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

120,000 - 210,000 USD per year (US Tier 1)


San Francisco, CA

New York, NY

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