As Rippling scales to $1B+ in ARR, one of the most important brand and demand generation investments we need to make is in event and field marketing. We’ve got an ambitious lineup of Tier 1 marketing events planned for 2024 and we need your support to execute it. 

You’ll be responsible for a subset of those tier 1 events, managing them from end to end. You’ll need to coordinate cross functional teams to execute on a marketing plan for the event, social media strategy, content & collateral needs, sponsorship deliverables, communications, demand generation, sales enablement, staffing, and event execution & logistics. You will own the success of the event end-to-end, ensuring that it aligns with our wider event strategy and brand identity but is customized to meet the needs of the specific industry, audience and environment. Your events will be built to drive brand awareness and exponentially drive and accelerate sales pipeline.

The full event team consists of field marketers and corporate event managers. In addition to your lead events, you’ll support your colleagues’ events as needed, including pre-event preparation, on-site operations, and post-event handoffs. You’ll also partner closely with the creative team, product marketers, and growth team. 

If you’re looking for an opportunity to help scale event marketing at a generational company, we’d love to chat!

• Define the unique approach and execution for your lead events.

• Partner with Field Marketing to drive demand generation goals for your lead events.

• Develop partnerships with cross-functional colleagues across marketing, operations, brand studio, growth, sales, and partner teams to set and achieve desired results.

• Project manage event assignments including cross-functional team standups, leadership approvals, Salesforce reporting, and stakeholder readouts.

• Be aware of industry best practices but comfortable breaking them .

• Manage budgets, ensuring cost-effectiveness and optimization of resources.

• Manage vendor communications, contracting, and invoicing.

• Create and manage event landing pages and registration. Experience using Splash is helpful but not required.

• Manage event speaking opportunities including content management and presenter preparation.

• On-site event operations including set-up, registration, booth operations and strike. Role will require 15-25% travel. 

• Collect and analyze data to create post-event reports, assessing the success of events and identifying areas for improvement in the event planning process, event marketing, and overall event impact.

• Build and iterate on best practices and repeatable processes in order to drive efficiency and scale event programs.

• 3+ years of marketing event execution experience in a B2B technology environment.

• Ability to build strong cross-functional relationships and rally project teams.

• Ability to make decisions and recommendations even when things are ambiguous.

• Ability to manage multiple work streams concurrently with operational rigor and frugality.

• Ability to think creatively and drive innovation within events.

• Physically able to occasionally lift up to 40 pounds as needed for event operations.