About Ritual

Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence—not just promises.

We started by reinventing the multivitamin with the first visible supply chain of its kind. Today, we’re expanding into new categories with the same high standards that built our reputation. Hundreds of thousands trust Ritual, and we’re growing fast. 

Our team of 120+ scientists, creatives, and skeptics is raising the bar for women’s health. We’re venture-backed, based in sunny Los Angeles, and always looking for people ready to challenge the industry—and do the best work of their careers. 

About the role
Ritual is seeking a data-informed and creatively driven Creative Strategist to join our Growth team. In this role, you’ll lead the development of performance-driven creative across paid media channels - from concepting and testing to analyzing and optimizing results. You’ll work at the intersection of growth, creativity, and strategy, using insights and experimentation to drive meaningful business impact.

This role combines strategic thinking with analytical curiosity - ideal for someone who’s as comfortable brainstorming creative concepts as they are diving into performance data.
You’ll report to the Director, Digital Marketing and Growth Creative and collaborate cross-functionally with teams including Creative, Brand, Customer Insights, Influencer, Affiliate, and Digital Product to produce work that inspires and performs.

What you'll do

• Develop and scale high-performing creative by producing and iterating on ad concepts weekly, guided by audience insights, competitive research, and cultural trends.
• Partner with internal and external creative teams to manage the production cycle - ensuring timely delivery, seamless execution, and continuous performance improvement.
• Maintain a structured creative testing approach by experimenting, learning, and applying insights to future campaigns.
• Analyze performance data to identify opportunities, highlight trends, and translate findings into actionable creative strategies.
• Collaborate cross-functionally to align creative direction with growth goals, ensuring consistency across channels and brand touchpoints.

Who you are

• Creative & Analytical: You’re passionate about understanding what resonates with audiences and can use data to inform storytelling.
• Curious & Growth-Oriented: You thrive in dynamic environments, approach challenges with a learner’s mindset, and value iteration as part of progress.
• Collaborative Communicator: You can clearly share creative ideas, present insights, and work effectively with diverse teams and perspectives.
• Platform-Savvy: You understand the nuances of Meta, TikTok, YouTube, Pinterest, and emerging platforms - and how to tailor creative for each.
• Organized & Process-Focused: You balance creativity with structure, managing multiple projects while maintaining clarity and focus.
• Culturally Aware: You keep a pulse on cultural and consumer trends, bringing fresh, inclusive, and forward-thinking ideas to the table.

What you'll need

• Education: Bachelor’s degree or equivalent experience - we welcome diverse educational and professional backgrounds.
• Experience: 3–4 years in growth creative strategy, preferably within a DTC or e-commerce environment. Proven ability to concept, test, and scale high-performing ad creative across paid media channels.
• Skills: Comfortable working across spreadsheets, storyboards, and creative dashboards to inform and communicate decisions.

We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways.

Compensation

Pay Range:  $85,000 - $110,000

Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below. 

What We Offer

Health & Wellness

• Medical, Dental, Vision, and Life Insurance
• Healthcare & Dependent Care FSA
• Mental health support via Talkspace
• Pet insurance discount
• 10 Wellness Days per Year (Final Friday of every month)
• Free Ritual subscription during your tenure
• Annual Wellness Stipend
• Monthly wellness activities

Financial & Career Support

• 401(k) Match (up to 4%)
• Equity participation through stock options
• Monthly Technology Stipend
• New Hire Work From Home Stipend

Family & Flexibility

• 5 months of gender-neutral parental leave for eligible team members
• Flex Time for birthing parents
• Family Planning via Maven Clinic
• Monthly Childcare Allowance

Time Off

• Unlimited PTO (with a 10-day minimum to recharge)
• 11 Paid Company Holidays
• Additional company time off for holidays that fall around a weekend
• Winter Break (Christmas - New Years)
• Holiday Diversity Policy
• 2 Days to volunteer (Days of Action)
• Focus Fridays for self-development and deep work