About Ritual

Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence—not just promises.

We started by reinventing the multivitamin with the first visible supply chain of its kind. Today, we’re expanding into new categories with the same high standards that built our reputation. Hundreds of thousands trust Ritual, and we’re growing fast. 

Our team of 120+ scientists, creatives, and skeptics is raising the bar for women’s health. We’re venture-backed, based in sunny Los Angeles, and always looking for people ready to challenge the industry—and do the best work of their careers. 

About the role

Ritual is seeking a hands-on, strategic Director of Sales to join our growing Retail team during an exciting period of expansion. This leader will oversee and grow key wholesale accounts while spearheading new channel opportunities. Looking ahead, they will guide Ritual’s entry into Club and Mass retail.

This role is ideal for someone who combines vision with operational excellence, enjoys building strong partnerships, and thrives in collaborative, fast-moving environments.

What Makes Someone Successful in This Role?

We’re looking for a dynamic sales leader who brings both big-picture strategy and a willingness to dive into details. The right candidate:

• Is a proven sales leader who has flourished in high-growth, fast-paced environments.
  
  
• Excels at managing complex buyer relationships and adding structure to retail planning.
  
  
• Uses data and insights to drive decisions and inspire action.
  
  
• Builds trust and alignment across teams, acting as a collaborative partner.
• Balances short-term execution with a long-term vision for account growth and channel expansion.

What you'll do

• Retail Strategy & Account Leadership
• Drive revenue growth and execution across key wholesale accounts.
  
  
• Serve as the primary point of contact for retail buyers—building strong, collaborative relationships.
  
  
• Create and deliver joint business plans, pitch innovations, and lead trade negotiations.
  
  
• Manage pricing, promotional calendars, and assortment strategies tailored to each account.
  
  

Channel Expansion: Club & Mass

• Lead go-to-market strategy for new retail classes of trade.
  
  
• Develop and manage launch roadmaps for Mass/Club partners, including forecasting and promotional planning.
  
  
• Craft tailored retail strategies that align retailer dynamics with Ritual’s premium brand positioning.
  
  

Forecasting & Business Planning

• Partner with Finance and Ops teams on shipment and consumption forecasts.
  
  
• Monitor POS and inventory performance to inform replenishment and promotional strategy.
  
  
• Deliver data-driven insights and updates through regular retail recaps.
  
  

Cross-Functional Collaboration

• Work closely with Marketing, Ops, Brand, and Product teams to ensure alignment on launch timelines, inventory, and demand planning.
  
  
• Help develop SOPs for scalable retail execution.
  
  
• Partner with Creative teams to maintain brand consistency across in-store and online channels.
  
  

Category Management & Analytics

• Analyze syndicated and retailer-specific data (e.g., Nielsen, Target POL, Walmart Connect) to guide strategic decisions and uncover growth opportunities.
  
  
• Conduct competitive reviews to refine positioning, shelf strategy, and pricing.
  
  

Who you are

• Strategic and Operational Leader. You craft long-term growth plans while keeping a close eye on day-to-day execution.
• Analytical Thinker. You enjoy turning data into insights that drive performance.
• Relationship-Builder. You cultivate trust with buyers and foster strong partnerships across internal teams.
• Organized and Accountable. You bring clarity and structure to complex processes, ensuring follow-through at every stage.
• Resilient and Solutions-Oriented. You embrace challenges with curiosity and adaptability.
• Clear Communicator. You deliver concise, impactful updates and presentations to stakeholders.

What you'll need

• 7–10 years of retail sales experience in CPG, with exposure to Mass, Natural, and Club channels.
  
  
• Proven success managing national accounts (e.g., Target, Whole Foods, Walmart, UNFI).
  
  
• Experience developing joint business plans, managing promotions, and launching new products.
  
  
• Strong forecasting and planning skills; able to collaborate effectively with Finance, Ops, and Marketing.
  
  
• Deep knowledge of retail promotional planning, POS analytics, and inventory management.
  
  

Bonus Skills (Nice to Have)

• Experience with “better-for-you” consumables in health & wellness, food, hydration, or sports performance categories.
  
  
• Proficiency with syndicated data tools (Spins, IRI, Numerator, etc.).
  
  
• Familiarity with distributors (UNFI, KeHE).
• Tools: Google Sheets/Excel for planning and analysis.
  
  

Compensation

• Pay Range:  $130,000 - 193,000
• Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below. 

What We Offer

Health & Wellness

• Medical, Dental, Vision, and Life Insurance
• Healthcare & Dependent Care FSA
• Mental health support via Talkspace
• Pet insurance discount
• 10 Wellness Days per Year (Final Friday of every month)
• Free Ritual subscription during your tenure
• Annual Wellness Stipend
• Monthly wellness activities

Financial & Career Support

• 401(k) Match (up to 4%)
• Equity participation through stock options
• Monthly Technology Stipend
• New Hire Work From Home Stipend

Family & Flexibility

• 5 months of gender-neutral parental leave for eligible team members
• Flex Time for birthing parents
• Family Planning via Maven Clinic
• Monthly Childcare Allowance

Time Off

• Unlimited PTO (with a 10-day minimum to recharge)
• 11 Paid Company Holidays
• Additional company time off for holidays that fall around a weekend
• Winter Break (Christmas - New Years)
• Holiday Diversity Policy
• 2 Days to volunteer (Days of Action)
• Focus Fridays for self-development and deep work