About Rockingham Harrisonburg SPCA

Since 1973, the RHSPCA has been providing compassionate animal care to help pets and people live happier, healthier lives. We offer a full range of services, including adoption options for companion pets and barn cats so that local animals can live better lives in the spaces that suit them best. We also work with a vast network of volunteers who help us care for animals in our shelter and individuals willing to foster pets in their homes. In addition to our pet matchmaking services, we partner with community members to help manage the outdoor cat population through our Community Cat Program. Across all of these services is our commitment to providing the resources and tools our community needs to improve animal welfare.

JOB TITLE: Director of Development

DEPARTMENT: Development

ACCOUNTABILITY: Executive Director  

SUMMARY: Under the direct responsibility of the Executive Director, the Director of Development is responsible for leading all fundraising, marketing & community outreach activities at the RHSPCA.

DUTIES AND RESPONSIBILITIES  

Fundraising:

• Major, Corporate and Annual Gift Solicitation (Face to Face) Annual Financial Goal: $TBD

• Oversight of Special Events and Community Outreach efforts

• Staff Management (1.5 FTE & RHSPCA Volunteers)

• On-line/Direct Mail Solicitations and oversight of the Constituent Records System

• Develop and execute the yearly fundraising plan to meet the short/long-term revenue goals

• Create/manage the Annual Development & Marketing Budget, Task and Event Calendar

• Oversee the execution of direct mail and online fundraising appeals

• Create a business sponsor program to generate ongoing revenue

• Oversee donor acknowledgement, recognition and development efforts.

• Responsible for pre- and post-award grant management, including seeking out grant funding opportunities, writing and applying for grants, data collection and reporting.

• Create and manage email marketing programs for the four constituencies: staff/volunteers, donors, prospective donors, community education

Marketing:

• Communications and marketing plans that incorporate social and print media, newsletter and email blasts, and advertising to generate financial support and increase public awareness about RHPSCA’s mission and programs

• Create and implement Marketing plan to achieve RHSPCA goals

• Maintain and manage the RHSPCA website, Facebook page, Instagram and other social media outlets.

• Oversee the publishing of the quarterly newsletter (in partnership with the executive director)

• Manage the social media program, including designing an effective social media effort that promotes RHPSCA programs, activities and events. Employ interns (or paid staff) to assist.

• Create promotional and print materials in cooperation with RHPSCA staff that highlight the organization’s mission, programs (intake diversion, community cats, foster, volunteer, adoptions).

• Oversee the volunteer Marketing Committee, including establishing and facilitating meetings, producing materials, and identifying, recruiting and training new volunteer leaders.

• Produce an annual report, presentations and other print materials.

• Assist in creating general publicity and public relations materials, including media releases, op eds, and TV and radio scripts or talking points.

Staff Oversight:

• The Director of Development will oversee one full-time and one part-time employee as well interns and volunteers to accomplish the department’s goals.

• Maintain staff schedule, review, and approve timecards and PTO requests. Hire, train and develop staff, interns and volunteers.

• Set goals, monitor performance, conduct evaluations while providing meaningful feedback

Budget and Planning:

• Participate in budget planning, monitor expenditures including payroll and department expenses.

• Participate in strategic planning and contribute towards big picture organizational goals.

• Ensure adherence to budget and conserve finances whenever possible.

Organizational Expectations include:

• Model and promote a culture that is professional, welcoming, collaborative and free of judgment.

• Facilitate learning to promote staff (and volunteer) growth and development.

• Ensure legal compliance and perform duties in a manner which encourages attainment of RHSPCA goals.

• Implement industry best practices and organizational policy.

• Ensure adherence to the RHSPCA style guide standards for all internal and external communications.

KEY PERFORMANCE INDICATORS:

• Total Number of Donors giving in the CY

• Total $s Given in the CY

• Total number of gifts in CY

• Growth of social media platforms

EXPERIENCE, ABILITIES AND QUALITIES REQUIRED:

● Bachelor’s degree + 5 years' work experience and minimum of three years' experience managing staff.

● Experience with at least three of the following: Annual/Major Gift solicitations, donor stewardship, fundraising events, on- line fundraising, direct mail fundraising.

● Social media and marketing experience, preferably with an animal welfare agency.

● Experience in working with, and managing, volunteers is highly preferred.

● Well organized with good writing and public speaking skills.

● Proficiency in Google Workspace.

● Experience in the non-profit sector, particularly in the Development field, is preferred.

COMPENSATION:

This is a salaried position offering a competitive pay scale of $70,000 - $75,000, based on experience. After a period of employment (90 days), the Director of Development is eligible for health benefits and PTO.

NATURE OF EMPLOYMENT:

The Director of Development is an exempt position, which generally requires a minimum of 40 hours per week.