RSA Channel Marketing Operations - Senior Advisor

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSA specializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises, RSA connects people with the digital resources they depend on everywhere they live, work, and play.

For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions; the first ever and only multi-functional, passwordless hardware authenticator; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team!  For more information, go to rsa.com.

As a Channel Marketing – Operations Senior Advisor, you will be responsible for managing the operational framework of our channel marketing programs, ensuring efficiency, scalability, and data-driven decision-making. You will oversee the administration of Marketing Development Funds (MDF) and Co-op Funds, optimize partner marketing processes, and own the monthly partner newsletter to drive engagement and program awareness.

The ideal candidate has a strong background in channel marketing operations and a deep understanding of data analysis, partner funding programs, and scalable marketing communications.

Key Responsibilities:

• Channel Marketing Operations: Manage and optimize operational workflows for partner marketing programs to ensure efficiency and scalability. This includes communicating with channel partners.
• MDF & Co-op Funds Management: Administer and track Marketing Development Funds (MDF) and Co-op Funds, ensuring proper allocation, utilization, and compliance.
• Partner Portal & Tools: Oversee and optimize partner marketing platforms, PRM (Partner Relationship Management) tools, and automation systems to improve partner engagement.
• Process Optimization: Identify and implement process improvements for fund reimbursement workflows.
• Data & Analytics: Develop dashboards and reports to track MDF/co-op fund performance and partner contributions. And collaborate with Marketing Analytics to track campaign effectiveness and provide actionable insights.
• Partner Communications: Coordinate partner communication including newsletter and operation updates. This includes measuring engagement and effectiveness and leads with insights and performance
• Partner Database: Collaborate with channel teams on maintaining the updated list of active partners.
• Cross-Functional Collaboration: Work closely with internal teams (marketing, sales, finance) to ensure smooth execution of channel marketing initiatives and funding programs.

Qualifications & Experience:

• Bachelor’s degree in marketing, Business, Information Technology, or a related field, or equivalent experience.
• 5+ years of experience in channel marketing operations, MDF/co-op fund management, or partner marketing in a tech environment.
• Expertise in partner funding programs, PRM tools, and CRM systems.
• Proven ability to optimize processes, drive operational efficiency, and scale partner marketing programs.
• Excellent project management skills with the ability to handle multiple initiatives simultaneously.
• Strong communication skills to collaborate effectively with internal and external stakeholders.
• Experience managing newsletter content and partner communication strategies.
• Understanding of channel sales models and partner program structures.
• Experience in B2B SaaS, cloud computing, or enterprise technology is a plus.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, and any other category protected by applicable country law.

If you need a reasonable accommodation during the application process, please contact the RSA Talent Acquisition Team at rsa.global.talent.acquisition@rsa.com. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.