RSA - Product Marketing Specialist

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSA specializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises, RSA connects people with the digital resources they depend on everywhere they live, work, and play.

For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions; the first ever and only multi-functional, passwordless hardware authenticator; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team!  For more information, go to rsa.com.

RSA is seeking a highly motivated and organized Product Marketing Specialist to join our global Solutions Marketing team. This is an exciting opportunity to gain hands-on experience across go-to-market planning, product launches, pricing and packaging, competitive analysis, and asset creation—while helping drive RSA’s growth in the dynamic world of cybersecurity.

You’ll work cross-functionally with teams across Product, Sales, and Marketing to develop impactful materials, manage timelines and projects, support pricing initiatives, and ensure internal and external stakeholders are enabled with the right tools and messaging.

Principal Responsibilities:

• Support cross-functional product launches and updates by driving timelines, aligning stakeholders, and ensuring accountability across teams.
• Assist product marketing managers in the development of high-impact assets including presentations, sales playbooks, pitch decks, product sheets, and competitive tools.
• Contribute to pricing and packaging initiatives through market research, analysis, and operational support.
• Conduct market research and analysis to track market trends, competitive positioning, and industry shifts.
• Coordinate analyst relations activities, including organizing internal executive participation for analyst briefings, supporting content development, and managing reporting and follow-up.
• Manage the full lifecycle of marketing assets—from creation and design to delivery, updates, and distribution.
• Organize and maintain RSA’s asset libraries across internal platforms such as the sales portal and OneDrive chatbot repository.
• Work effectively with global, cross-functional teams across multiple time zones. This role requires schedule flexibility to align with a North America-based leadership team.

Skills:

• Strong organizational and project management skills with the ability to prioritize and execute multiple initiatives.
• Excellent written and verbal communication skills; fluent English required.
• Demonstrated ability to understand and communicate complex technologies clearly and effectively.
• Strong research and analytical skills to support competitive intelligence and market analysis.
• Comfortable working in a fast-paced, cross-functional environment.
• Proficient in Microsoft 365 (Word, PowerPoint, Excel, Teams) and Adobe Acrobat.
• Ability to travel occasionally for company events or trade shows.

Education & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in product marketing, preferably in cybersecurity, B2B tech, or SaaS environments.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, and any other category protected by applicable country law.

If you need a reasonable accommodation during the application process, please contact the RSA Talent Acquisition Team at rsa.global.talent.acquisition@rsa.com. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.