About SAM Labs

SAM Labs is an award-winning EdTech company empowering students across the U.S. to learn coding, engineering, and STEAM through hands-on, curriculum-aligned projects. We partner with schools and districts to integrate creative technology into classrooms and help teachers bring coding and computational thinking to life, even with no prior experience.

With rapidly growing adoption across the country, SAM Labs is expanding its U.S. team to reach more educators, schools, and districts through innovative partnerships and a strong customer success model.

Location: Remote
Start Date: March 2025
Compensation: $100k-$150k base + $40k-$60k uncapped variable (OTE $140k-$210k)
Reports to: VP of Sales, United States

Role Overview

As our National Partnerships Director, you will be a key driver of top-of-funnel growth for SAM Labs. Your primary responsibility is to attend conferences and industry events and convert in-person conversations into qualified follow-up meetings for our Account Executives.

This role sits at the intersection of business development, field marketing, and sales. You will be the front line representative of SAM Labs at high-impact events, with a singular focus on booking meetings, generating pipeline, and creating momentum that fuels district-level partnerships.

Key Responsibilities

• Attend and represent SAM Labs at national, state, and regional education conferences and events.
• Proactively engage district leaders and decision-makers including Superintendents, Assistant Superintendents, Curriculum Directors, and STEM or CTE leaders.
• Secure high-quality follow-up meetings for Account Executives, ensuring clear context and warm handoffs.
• Consistently generate qualified pipeline sourced directly from events and conferences.
• Partner closely with Account Executives to align on target accounts, territories, and follow-up strategy.
• Maintain accurate lead tracking, meeting attribution, and reporting in HubSpot.
• Provide feedback to sales and marketing teams on event quality, messaging resonance, and district priorities.

Ideal Candidate

• 4+ years of experience in business development, SDR, or sales roles, preferably in EdTech, K–12, or B2B SaaS.
• Proven ability to confidently initiate conversations and convert interest into committed next steps.
• Comfortable with frequent travel (~50%) and multi-day conferences.
• Strong communication skills with the ability to quickly build rapport and establish credibility.
• Highly organized, self-directed, and motivated by measurable outcomes.
• Excited by a mission-driven environment focused on expanding access to high-quality STEAM education.

Why You’ll Love Working Here

• A highly visible role with direct impact on company growth.
• Clear ownership of event-sourced pipeline and success metrics.
• Mission-driven culture focused on expanding opportunity for students and educators.
• Close collaboration with experienced Account Executives and sales leadership.
• Opportunity to grow into senior business development or closing roles as the team scales.