VP OF CRM & Integrated Commerce

We are seeking a dynamic and growth-driven Vice President of CRM & Integrated Commerce to lead a key revenue-generating division. This executive will be responsible for driving customer monetization across CRM, e-commerce (non-subscription purchases), Amazon, and brick-and-mortar retail channels. The ideal candidate combines strong strategic leadership with deep executional expertise in multi-channel commerce, data-driven lifecycle marketing, and revenue optimization.

This is a high-impact, cross-functional role for a leader with a proven ability to turn CRM into a commercial engine and scale integrated commerce operations with a performance-first mindset, across multiple brands in our portfolio. 

What You’ll Be Responsible For:

CRM Ownership & Lifecycle Revenue Growth

• Lead the strategy, execution, and optimization of CRM initiatives across email, SMS, push, and loyalty to drive incremental revenue across all lifecycles.
• Oversee segmentation, personalization, testing, and automation to enhance lifetime value, re-engagement, and monetization across the user journey.
• Partner closely with analytics and data science teams to evolve lifecycle frameworks, identify high-yield cohorts, and implement predictive targeting strategies.
• Develop and own key CRM KPIs with a clear attribution model toward incremental revenue generation.
  
  
  

Integrated Commerce Strategy

• Lead and grow the a la carte (non-subscription) e-commerce business across our brands, with a focus on maximizing conversions and revenue
• Manage Amazon and third-party marketplace operations, optimizing for visibility, velocity, and profitability across SKUs.
• Oversee the company’s retail strategy and wholesale partnerships, working cross-functionally with Operations to ensure sell-through and revenue contribution.
  
  
  

P&L and Commercial Leadership

• Serve as the P&L owner for CRM and Integrated Commerce, delivering on revenue targets across all assigned channels.
• Drive financial rigor in planning, forecasting, and measurement across campaigns, merchandising strategies, and partner activations.
• Identify and evaluate new commerce opportunities and partnerships with an emphasis on accretive growth.

Data-Driven Insights

• Leverage analytics to inform decision-making, identify growth opportunities, and continuously refine the e-commerce strategy.
• Continuously enhance the tracking of e-commerce and CRM KPIs.
• Collaborate with data teams to ensure robust reporting and dashboard management.

Technology & Platform Management:

• Be a power user of machine learning site optimization technology and leverage it to drive CRM & e-commerce revenue.
• Oversee the end-to-end performance and optimization of CRM platforms, ensuring high performance and a positive ROI.
• Partner with product and development teams to drive site and platform improvements, address technical challenges, and enhance mobile and desktop user experiences.
• Negotiate contracts with outside vendors, set performance expectations, and ensure they are met.

Leadership & Team Development:

• Lead, mentor, and grow a high-performing team across CRM and integrated commerce functions.
• Foster a collaborative culture that encourages innovation, accountability, and continuous improvement.
• Collaborate closely with other leadership team members to ensure alignment with broader company goals.

What We’ll Love About You:

• Strategic thinker: Ability to see the bigger picture while also managing operational details.
• Data-driven: Analytical mindset with a strong ability to interpret data and use insights for decision-making.
• Innovative: Passion for trying new ideas and staying ahead of e-commerce and CRM trends and technologies.
• Collaborative: Excellent team player who can work cross-functionally with marketing, product, development, customer support, and external partners.
• Customer-obsessed: A deep understanding of customer needs and a commitment to optimizing their digital experience.
• Adaptable: Comfortable in a fast-paced environment and able to pivot quickly based on new data or trends.

What You’ll Need to Have:

• 15+ years of experience in CRM and e-commerce with at least 5 years in a leadership role.
• Proven experience in scaling subscription DTC businesses and e-commerce DTC businesses
• Deep expertise with CRM tools (e.g., Iterable, Braze, Message Gears, Klaviyo), e-commerce platforms (e.g., Shopify, Magento), and machine learning-based site personalization tools
• Strong understanding of digital marketing, customer segmentation, and performance metrics.
• Exceptional leadership and team management skills.
• Excellent communication, negotiation, and project management abilities.
• Amazon and omnichannel experience is a strong plus

What You’ll Love About Us: 

• Competitive base compensation
• Bonus program
• Referral bonus
• Remote first*
• Paid Time Off and Wellness Time Off 
• Paid Parental Leave
• 401k with Company Match through Fidelity
• Medical, Dental, and Vision Benefits
• Company provided Lifeinsurance, Short-term & Long-term Disability 
• Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
• Annual Education Stipend
• Complimentary Scentbird Membership
• Discounts on Owned Brands
• Monthly virtual team building/ educational activities
• A fun, creative and energetic work environment

* We are hiring in the following states: Arizona, California, Florida, Illinois, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington

About Scentbird

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

• Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
• Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.
• Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.
• Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.
• Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
• Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.