About the role
As a Retention Marketing Manager at Scentbird, you will spearhead initiatives to enhance customer LTV and retention through sophisticated CRM strategies and projects. You will oversee the development and implementation of projects that drive customer engagement and satisfaction, ensuring a seamless flow of information and efficient process improvements.
What You’ll Be Responsible For:
Execution Responsibilities: Manage and implement all campaigns related to new Subscriber Onboarding, Empty Queue, referral programs, and all transactional emails.
Designing and leading CRM projects that enhance customer retention and reduce churn, focusing on developing a comprehensive understanding of customer behaviors and needs.
Implementing predictive modeling and advanced analytics to enhance the effectiveness of retention strategies.
Conducting detailed cohort analysis to identify trends and areas of improvement within customer segments.
Collaborating with Product and Data teams to enhance CRM system integrations and data utilization, focusing on automation and real-time data reporting.
Developing targeted retention programs and campaigns, leveraging CRM data insights to address customer pain points and enhance their overall experience.
Partnering with marketing, Product, and customer service teams to align CRM strategies and optimize customer touchpoints and communications.
Monitoring and reporting on performance metrics related to customer engagement, LTV and retention, utilizing CRM tools to derive actionable insights.
What You’ll Need to Have:
Proven experience in CRM system management and project leadership within a retention context.
Strong analytical skills with experience in data analysis tools and methodologies, including Looker, Mixpanel, or similar tools.
Demonstrated ability to manage and execute initiatives, coordinating operational support and tactical efforts through CRM channels.
Excellent communication and relationship-building skills, with a capability to influence both internal and external stakeholders.
Leadership qualities that foster team collaboration and drive toward achieving strategic retention goals.
What You'll Love About Us
- Competitive base compensation
- Bonus program
- Remote first *
- Paid Time Off
- 401k with Company Match
- Medical, Dental, Vision, and Commuter Benefits
- Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
- Complimentary Scentbird Membership
- A fun, creative and energetic work environment
* We are hiring in the following states for this role: Arizona, California, Florida, Georgia, Illinois, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington
About Scentbird
Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.
About the Brands:
- Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
- Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.
- Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.
- Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.
- Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
- Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.
Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.