Integrated Marketing Coordinator, PR & Partnerships

Scentbird is seeking an Integrated Marketing Coordinator who will focus on PR & Partnerships based in the NYC-area. This role will be pivotal in enhancing our brand presence through strategic public relations initiatives and collaborative digital partnerships and licenses.

What You’ll Be Responsible For:

• Driving Reach and Awareness: Assist in development and implementation of a comprehensive PR & Partnership strategy that aligns with our company-wide goals, enhancing our brand presence in key markets.
  
  
• External Agency Management: Partner with our external PR agency as well as any Partnership, and Licensing-related teams, ensuring alignment on objectives, timelines, and deliverables. Coordinate the creation and distribution of press releases, media kits, and pr mailings to effectively communicate product launches and brand initiatives.
  
  
• Event Coordination: Assist in the planning and execution of in-person events, press and influencer activations, and other promotional activities to enhance brand visibility and engagement.
  
  
• Reporting and Analysis: Gather and analyze data to assess campaign effectiveness, providing insights and performance metrics to both Scentbird leadership and the agencies for continuous improvement.
  
  
• Administrative Support: Lead product sampling and shipment tracking, organize meetings with key cross-functional teams, and ensure alignment on activations. Support in management of vendor payments and budgets related to activations.
  
  
• Research and Outreach: Identify and reach out to potential partners and collaborators that will help us reach new audiences. Create and maintain internal media lists and help build relationships with influencers and editors.

What We’ll Love About You:

• You are goal-oriented and have strong project management skills, with the ability to handle multiple projects and tasks. 
• You’re a strong communicator and team player who collaborates well with cross-functional teams, and invites straightforward feedback with a plan to implement it.
• You bring positive, healthy energy to the company and thrive in a collaborative organization, leaving drama and excuses at the door.
• You are flexible and can adapt well to changing needs and priorities, pivoting to achieve deadlines in a fast-paced environment.

What You’ll Need to Have:

• A Bachelor’s Degree, ideally focused in Marketing, Media, or Communications, or comparable work experience
• A minimum of 3 years experience working in PR, Account Management, or Operations
• A collaborative, positive, and flexible attitude
• Experience or interest in fragrance or beauty preferred

What You’ll Love About Us:

• Competitive base compensation
• Bonus program
• Referral bonus
• Hybrid role*
• Paid Time Off and Wellness Time Off 
• Paid Parental Leave
• 401k with Company Match through Fidelity
• Medical, Dental, and Vision Benefits
• Company provided Lifeinsurance, Short-term & Long-term Disability 
• Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
• Annual Education Stipend
• Complimentary Scentbird Membership
• Discounts on Owned Brands
• Monthly virtual team building/ educational activities
• A fun, creative and energetic work environment

*NY tri-state area to be able to commute to PR events in NYC

About Scentbird

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

• Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
• Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.
• Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.
• Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.
• Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
• Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.