SENIOR SEO MANAGER

We are seeking a highly skilled and experienced Senior SEO Manager to lead our search engine optimization efforts and drive organic growth for our digital platforms. The ideal candidate is a strategic thinker with a deep understanding of SEO best practices, technical SEO, and content strategy. This role requires a balance of technical SEO expertise, data-driven decision-making, and the ability to collaborate across teams to maximize the impact of SEO initiatives.

As the Senior SEO Manager, you will be responsible for managing SEO strategies, overseeing performance, and ensuring that all efforts align with our overall business goals. You will work closely with the content, product, development, and marketing teams to enhance organic search performance and ensure optimal user experience.

What You’ll Be Responsible For:

• Develop and Execute SEO Strategy: Lead the development and execution of comprehensive SEO strategies to drive organic traffic, improve search engine rankings, and enhance overall online visibility.
• On-page and Off-page Optimization: Oversee on-page optimizations (meta tags, keyword targeting, internal linking) and off-page efforts to improve domain authority and rankings.
• Technical SEO: Conduct technical SEO audits, manage site architecture, and collaborate with developers to implement technical SEO best practices, such as optimizing site speed, mobile-friendliness, crawlability, and indexability.
• Keyword Research & Content Strategy: Perform in-depth keyword research to identify opportunities, and work closely with the content team to develop optimized content strategies that align with business goals and audience intent.
• SEO Analytics & Reporting: Use SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.) to track performance metrics, generate reports, and provide insights that guide strategic decision-making.
• Competitor Analysis: Conduct competitor analysis to identify gaps in the SEO strategy and monitor industry trends, algorithm updates, and emerging SEO opportunities.
• Collaboration: Work cross-functionally with marketing, development, and product teams to align SEO strategies with broader business objectives, ensuring that SEO considerations are embedded into all campaigns and projects.
• Team Leadership: Mentor and guide junior team members, share best practices, and lead training sessions to upskill team members on SEO techniques and trends.
• Stay Up-to-Date: Continuously stay informed on SEO trends, algorithm updates, and best practices in the ever-evolving search landscape to ensure the business remains competitive in organic search rankings.

What We’ll Love About You:

• Excellent communication skills with the ability to present findings and recommendations to stakeholders at all levels of the organization.
• You are detailed oriented and take pride in exceptional execution
• You are a proactive problem-solver
• You’re a master juggler with a proven ability to multi-task and work in a collaborative and fast-paced environment
• You have excellent oral, written and presentation communication skills

What You’ll Need to Have (required qualifications):

• Experience: 5-7+ years of experience in SEO, with a proven track record of success in improving organic search performance for large-scale websites.
• Technical Expertise: In-depth knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog) and proven experience in conducting technical SEO audits and implementations.
• Analytical Skills: Strong data analysis skills with the ability to interpret performance data and make data-driven recommendations to improve rankings and organic traffic.
• Content Optimization: Strong understanding of content strategy and how it aligns with SEO, including experience working with editorial teams to optimize content for search.
• Leadership: Experience in managing and mentoring SEO teams or collaborating with cross-functional teams to drive SEO projects to completion.
• Knowledge of Algorithms: Up-to-date knowledge of search engine algorithms, ranking factors, and the latest industry trends and updates.
• Education: Bachelor’s degree in Marketing, Business, IT, or a related field (preferred but not required).
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
• Experience with large-scale content and e-commerce platforms.
• Certification in Google Analytics or other SEO certifications.

About Scentbird

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

• Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
• Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.
• Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.
• Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.
• Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
• Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.