At SecondShop, we’re a team of Canadians who believe in doing better—for our country, your wallets, and our planet. 
 
We started with a simple idea: why should perfectly good products go to waste or sit unsold when people like you are out there looking for smart ways to save? We have made it our mission to source the highest quality open-box, overstocked, and scratch-and-dent products from the top brands - offering them to Canadians at up to 50% off. But we are not just about savings—we’re about changing how people shop. Say goodbye to paying full price and hello to smarter spending. 

Role Overview:

SecondShop is looking for a hands-on Growth Lead with a strong background in B2C product marketing to drive customer acquisition and engagement without relying heavily on traditional brand-building techniques This role will focus on growth hacking by blending organic and paid marketing channels. The ideal candidate will have an initiative mindset, a strong grasp of data-driven decision-making, and the ability to work collaboratively across product, marketing, and design. 

What you'll be doing:

• Build and execute a comprehensive growth plan focused on high-impact growth across multiple channels targeting SecondShop’s ideal customer profile(s), with a strong emphasis on growth hacking to find quick wins and drive efficiency. 
• Run frequent, data-driven growth experiments (e.g., A/B tests, viral loops, referral programs, and growth hacks) to quickly identify the most effective tactics for rapid customer acquisition and retention. 
• Identify and implement innovative organic growth strategies, including SEO optimization, content marketing, influencer collaborations, and community engagement, using creative, resourceful approaches that amplify reach. 
• Lead cost-effective paid campaigns where appropriate, ensuring paid efforts integrate seamlessly with organic strategies. 
• Work closely with product and engineering teams to leverage product-led growth techniques, optimize the user journey, and increase activation and retention. Contribute to product direction using learnings from consumer insights.  
• Plan and execute new product launches, feature releases, and other go-to-market initiatives that drive user acquisition and engagement.  
• Analyze growth metrics to identify key levers for growth. Regularly report on progress, learnings, and key metrics. 
• Develop a content and community-building strategy to increase engagement, trust, and loyalty among users. 
• Keep a pulse on industry trends, tools, and techniques, integrating new ideas and growth opportunities into the marketing strategy. 

Who we are looking for:

• 3-5+ years of experience in growth marketing, digital marketing, or a similar role, within a B2C startup or high-growth environment with a focus on marketing consumer products to end-users.  
• Demonstrable experience driving growth through both organic and paid marketing strategies with clear examples of successful initiatives in a B2C organization.  
• Strong ability to use data and analytics to drive decision-making and identify growth opportunities. 
• Resourceful problem solver who can find and execute growth opportunities creatively, even with limited budgets. 
• Familiarity with growth and analytics tools (e.g., Google Analytics, HubSpot, etc.) and experience with SEO and content marketing best practices. 
• Ability to work cross-functionally with product, design, and engineering teams to drive growth objectives.  
• Comfortable with rapid iteration and responding to the changing needs of a fast-paced startup environment. 

What we offer:

• A competitive base salary, along with a comprehensive benefits package, including health, dental, and vision coverage. 
• Enjoy the flexibility of remote work with occasional travel to attend in-person team meetings or events.  
• Access to exclusive discounts on SecondShop products for yourself and your family. 
• As a growing startup, SecondShop offers ample opportunities to take on new challenges, contribute to shaping the company’s future, and take ownership of key initiatives. 
• Join a passionate and mission-driven team that values collaboration, innovation, and a shared commitment to sustainability and responsible shopping. 
• Align with a company that believes in sustainability, smart spending, and improving the lives of Canadians. You'll have the chance to make an impact every day!