At SecondShop, we’re a team of Canadians who believe in doing better—for our country, your wallets, and our planet. 
 
We started with a simple idea: why should perfectly good products go to waste or sit unsold when people like you are out there looking for smart ways to save? We have made it our mission to source the highest quality open-box, overstocked, and scratch-and-dent products from the top brands - offering them to Canadians at up to 50% off. But we are not just about savings—we’re about changing how people shop. Say goodbye to paying full price and hello to smarter spending. 

Role Overview:

SecondShop is seeking a results-driven Head of Growth to lead and scale our customer acquisition, engagement, and retention efforts. This pivotal role will define and own the growth strategy, combining innovation, data-driven decision-making, and cross-functional leadership to drive sustainable growth for SecondShop. As the leader of the growth function, you will oversee a team and collaborate closely with product, marketing, design, and engineering to optimize growth opportunities.

What you'll be doing:

• Define and implement a comprehensive growth strategy that drives measurable business outcomes, aligning with SecondShop’s overall vision and objectives.
• Oversee and optimize a full-funnel approach, leveraging both organic and paid marketing channels to maximize efficiency and ROI.
• Spearhead high-impact, data-driven experiments (e.g., A/B testing, viral loops, referral programs) to uncover scalable growth opportunities.
• Lead the development and execution of innovative organic strategies, including advanced SEO, content marketing, influencer partnerships, and community-building initiatives.
• Oversee cost-effective paid acquisition campaigns, ensuring alignment with broader growth initiatives and maintaining a strong focus on performance metrics.
• Partner with product and engineering teams to implement product-led growth strategies, optimizing the user journey and driving activation, engagement, and retention.
• Analyze growth metrics to identify key opportunities and risks, providing actionable insights and regular updates to the leadership team.
• Plan and lead new product launches, feature releases, and go-to-market strategies, ensuring successful adoption and engagement.
• Build, mentor, and lead a high-performing growth team, fostering collaboration and a culture of experimentation and innovation.
• Stay ahead of industry trends and emerging tools, integrating cutting-edge practices and technologies into the growth strategy.

Who we are looking for:

• 7+ years of experience in growth marketing, product marketing, or a similar role, including leadership experience within a B2C startup or high-growth environment.
• Demonstrated success in driving growth through both organic and paid strategies, with a strong focus on innovation and efficiency.
• Expert in leveraging data and analytics to inform strategies, evaluate success, and optimize performance.
• Exceptional ability to work cross-functionally with product, design, engineering, and other teams to align growth initiatives with broader business goals.
• Resourceful and creative in identifying growth opportunities, especially in constrained or competitive markets.
• Advanced knowledge of growth and analytics tools (e.g., Google Analytics, Mixpanel, HubSpot) and expertise in SEO, content marketing, and paid media best practices.
• Comfortable operating in a fast-paced, dynamic environment with a bias for action and continuous iteration.
• Strong storytelling and reporting skills to articulate insights, strategies, and results to stakeholders.

What we offer:

• A competitive base salary, along with a comprehensive benefits package, including health, dental, and vision coverage. 
• Enjoy the flexibility of remote work with occasional travel to attend in-person team meetings or events.  
• Access to exclusive discounts on SecondShop products for yourself and your family. 
• As a growing startup, SecondShop offers ample opportunities to take on new challenges, contribute to shaping the company’s future, and take ownership of key initiatives. 
• Join a passionate and mission-driven team that values collaboration, innovation, and a shared commitment to sustainability and responsible shopping. 
• Align with a company that believes in sustainability, smart spending, and improving the lives of Canadians. You'll have the chance to make an impact every day!