Content Marketing & SEO Specialist

About selfpublishing.com

💻 We’re Hiring: Content Marketing & SEO Specialist (Austin, TX — In Office)

At SelfPublishing.com, we help people turn their ideas into bestselling books — and their books into movements that change lives.

We’ve helped thousands of authors publish, launch, and grow their impact — reaching millions of readers worldwide. Now, we’re looking for a Content Marketing & SEO Specialist to help us amplify that impact even further by driving high-intent traffic, boosting conversions, and helping more authors find us when they need us most.

This isn’t just about ranking for keywords.
It’s about creating content that moves people — that inspires action, earns trust, and helps real writers make their dream of publishing a reality.

If you’re part data nerd, part storyteller, and totally obsessed with growth — this might be your dream role.


🧭 Mission / Purpose

Your mission: Grow high-intent organic traffic.
That means focusing on the people most likely to work with us — not vanity clicks or empty pageviews. You’ll have full creative and strategic freedom to prioritize whatever will move the needle fastest.

We want someone who can own growth — from SEO and content to site performance and link strategy — and help us become the go-to authority in the publishing space.


✍️ What You’ll Be Doing

  • Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy)
  • Managing on-page SEO optimizations across existing and new content
  • Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.)
  • Leading backlink acquisition efforts — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority
  • Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process
  • Continuously improving content quality, readability, and engagement
  • Adding and updating affiliate links to maximize organic affiliate revenue

🌟 Native Genius

A talented writer with an analytical mind — someone who can blend creativity, curiosity, and data to craft content that ranks and converts.


✅ You’re a Great Fit If You Have

  • Proven experience doubling or tripling organic traffic through content and SEO
  • Deep SEO expertise — from strategy and content optimization to technical fundamentals
  • Strong writing and storytelling skills that bring clarity and authority to every piece
  • A personal passion for books, publishing, or author education
  • An eye for data — you love seeing how content performs and optimizing for impact

💡 Bonus Points For

  • Experience in a publishing, education, or creative services business
  • Success building organic traffic around service-based funnels
  • Comfort with analytics tools (Google Analytics, RankMath, Ahrefs, or SEMrush)
  • Familiarity with affiliate optimization and content ROI tracking

💰 The Pay

$60,000 – $80,000 / year (depending on experience)


🌈 Perks & Benefits

  • Health, dental, and vision insurance
  • PTO + paid holidays
  • 401(k) option
  • Monthly self-care stipend
  • Work alongside a mission-driven team helping authors make an impact through books

📍 Location: Austin, TX — this role is in-office, 5 days a week

If you’re ready to grow traffic, elevate our content game, and help thousands of aspiring authors discover us — we’d love to meet you.


👉 Apply now and help us build the future of selfpublishing.com.

Marketing Team

Austin, TX

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