This is Skift

Skift (verb) - origin: Nordic languages - meaning: Shift; transformation.

As the daily homepage for the world’s largest industry, we are the leading news source for travel executives. We’ve proven ourselves as the information and intelligence brand at the center of it all, monitoring the ever-evolving transformation into the future of travel.

Every day, our award-winning team of journalists provides pivotal media insights on key travel sectors - with marketers, strategists, and technologists top of mind. In doing so, we decipher and define global travel trends through a combination of news, research, conferences, exclusive interviews, strategic sector-focused newsletters, and more.

We are the leading travel news outlet - on a journey to better understand the world’s largest industry.

The Opportunity

Skift is looking for a skilled and dynamic Event Marketing Lead to join our remote UK team. This role is pivotal in driving the marketing strategy for high-profile B2B events. The primary focus of the role is to increase ticket sales by individuals and groups. The role involves marketing to both global and local travel industry audiences for events taking place in the U.S., UAE, and UK. You will oversee online event marketing efforts leveraging email campaigns, paid search, and strategic partnerships, while also mentoring and managing a Junior Marketing Manager to ensure seamless execution of marketing initiatives aligned with business goals.

Skift is a fully distributed, remote company with employees based across the globe. This position is remote and requires a high level of coordination and communication skills to be successful. You must be able to work independently, meet goals, set tasks in a timely manner, join meetings via video, and periodically work outside normal company hours for special events or projects.

Some of What You'll Do

• Develop and execute marketing strategies to boost ticket sales for all company events.
• Craft and deliver compelling messaging to drive attendance from target audiences across various regions.
• Lead effective email marketing campaigns, paid search strategies, and partnerships to maximize event registrations and revenue.
• Work closely with the Event Programming Team and Editorial Team to align marketing efforts with event themes, speaker lineups, and content strategies.
• Collaborate with the Junior Marketing Manager to create compelling landing pages, digital assets, and content to enhance event visibility and audience engagement.
• Partner with the Creative Team to develop impactful event branding and cultivate industry partnerships to amplify event reach.
• Cultivate partnerships with key industry organizations to amplify event reach and secure promotional support.
• Monitor marketing performance metrics, track attendee acquisition trends, and optimize campaigns based on data insights.
• Produce post-event reports that analyze the success of marketing efforts and provide recommendations for future improvements.
• Supervise and mentor a Marketing Manager, guiding their professional growth and ensuring the timely delivery of marketing campaigns.
• Other tasks as required

The Experience You Bring 

• 4+ years of experience in B2B or B2C event marketing.
• Proven track record of driving successful marketing campaigns for in-person and virtual events, with a focus on increasing ticket sales.
• Expertise in digital marketing tools and platforms, preferably Hubspot.
• Strong collaboration and stakeholder management skills, with the ability to work effectively with creative, editorial, and programming teams.
• Degree in Marketing, Communications, Business, or a related field.
• Excellent project management skills with a focus on multitasking and meeting tight deadlines.
• Experience managing and mentoring junior team members is highly desirable.

How You Work

• Capable of working independently with little to no supervision.
• Excellent communication (written & verbal) and interpersonal skills.
• Able to manage multiple projects simultaneously, meet deadlines, and prioritize effectively.
• Strong attention to detail and highly organized.
• You’re a team player.
• You work well asynchronously - you will be working with team members around the world in all time zones.
• You are comfortable working independently with little to no supervision.

Bonus Point 

• Knowledgeable and passionate about the travel industry

Personality/Attitude/Culture 

Skift is a fully distributed global company, valuing innovation, inclusivity, and a passion for the travel industry. Our culture thrives on creativity, open-mindedness, and continuous learning. We gather together at least twice a year, fostering a sense of community and collaboration.

If you are passionate about travel, have a keen eye for industry trends, and possess excellent reporting skills, join us! Help shape the narrative of the evolving travel experiences landscape and contribute to Skift's reputation as a leader in travel intelligence.

Skift is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

How to get a job at Skift?

How To Apply

PLEASE SEND US A COVER LETTER ALONG WITH YOUR RESUME when you apply through our application system.

An Equal Opportunity Employer, Skift celebrates diversity and is committed to creating an inclusive environment for all employees. Our goal for our team and our culture is to reflect the diversity of travelers around the globe.We welcome applicants from all life experiences and encourage members of traditionally underrepresented backgrounds to apply, including people of color, women, people with disabilities and LGBTQ+ people.

Here's What You Can Expect Next

If you apply and are selected to interview, a Skift team member will reach out to you to schedule a time to connect.